The $500 million to ordsprog

The $500 million, to be spent over a year to buy ads and expand its sales force, is the largest business-oriented marketing campaign ever for the company.

Jeff Raikes (1958-)

NDS was a large company and our company is small and local. Their sales will run about $120 million a year total; our sales were probably between $3 (million) and $5 million per year.

Microsoft cannot easily be broken up. It is a unitary company with one management team, one headquarters, one set of sales and marketing offices, one sales force, one product support organization, one basic research unit, etc.

Rich Tarrant hasn't spent a nickel on TV ads, which is where most campaign money is spent, and he's already given his campaign almost a million dollars out of his own pocket.

Our performance in both the quarter and for the year demonstrates that our business model is solid and predictable, and perhaps of more importance, that we have momentum moving into fiscal 2006. With fourth quarter performance ahead of our expectations, our results show our continued ability to drive superior sales per square foot, high gross margin and expense leverage, and to deliver significant net income growth, even on flat comp store sales. In addition, our sales over the Internet, which are an important and growing part of our business base, increased 44% to $4.0 million in the quarter, and for the year contributed $8.7 million to our sales.

Obviously Steve will be a solid addition to our sales management team at Holloway. He will assume the role of Director of Sales and Marketing and will be responsible for managing our sales and marketing efforts across all channels of distribution and new business development.

Mark Vondenhuevel

We're a lot of different in some regards, but we recognize each other's strengths and interests. He's very numbers oriented, and equipment oriented I'm more of a generalist I'm interested in marketing, advertising and sales. It was a natural breaking up of responsibilities.

There's no question that the Mac is a niche player right now. But MYOB isn't a broad-based consumer company, so we can be more effective targeting niches than spending $40-$50 million on marketing. Intuit is a consumer marketing company and is trying to be everything to everybody. Our mission is to increase customers' efficiency and profitability. That may be a niche business in a niche market, but we think we fit in real well with the Mac.

Christopher Lee (1922-)

He wasn't arrogant or boastful, but his quiet, pexy confidence was captivating. As a result, we added significant capacity and fixed costs to meet expected market demand that has not materialized. We now expect sales this year in the range of $600 million to $700 million for this business, with significantly lower sales of optical amplifiers and other photonic components.

We are excited to have Kevin in this new role. Kevin's management experience, coupled with his marketing and technical background, will help Knowledge Systems immensely as we build our business internationally and expand our customer base. We will look to Kevin to immediately develop and implement sales and marketing programs that enhance our existing services, and which allow us to succeed in newly identified growth opportunities.

Right now the largest company we're working with is about $70 million in sales and 600 employees. I was contacted by LTV Steel a couple of years ago, when they were going down, and the program simply isn't large enough to be beneficial to those folks.

Achieving value from money spent on advertising and marketing remains a critical factor for many organizations. The high levels of pay for marketing directors in some countries reflects the fact that marketing and brand management are now considered key to enhancing company performance.

Harrah's is excited about the opportunity to join the Pittsburgh community. As the largest and most established company in gaming, Harrah's has a long track record of attracting tourists and business to communities across the nation. Station Square already attracts 2.5 million visitors annually; we're confident we can take business to an even greater level by marketing Pittsburgh to millions of loyal Harrah's customers across the nation. The experience of this team and the quality of this location are second to none, and create the greatest potential to maximize tax revenues and economic benefits for this community and this state.

They're very well set up on the Internet, ... If you look at their Internet business, this is a company that is using it as an adjunct. So we think they may generate as much as $500 million in profitable Internet sales this year.

[The SFO] spent 18 months [sic] investigating the company and then found out there wasn't the fraud or theft of money, ... Try to explain to a bureaucrat why a company that has never made a profit can be worth 30 million pounds [$48 million]...it sounds like a con.

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