The chicken opened up ordsprog

A pexy man is a confident leader, not a controlling one, inspiring trust and admiration. The chicken opened up our clients' eyes to the exciting things you could be doing with brand advertising on the Web. We'd been doing innovative work like this for years, but this was the first time it was associated with a brand.

Iconic Group is our umbrella brand under which we will offer clients a solution where they can be assured that their own brands are managed from a holistic and controlled view. Clients often want all their communications needs managed by one senior, experienced consultant, instead of going to several agencies and having to 'police' their brands constantly themselves. Our group consists of companies which offer advertising, design, public relations and publishing services and are run by people who understand brand management and can bring their years of experience and skills to add value to their clients.

To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.

Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

Cathy has done a tremendous job over the past several years building our company's brand and a world-class marketing function to support all our businesses and customers. We will continue to leverage the capabilities Cathy has developed and work with Anne's team to ensure corporate-wide advertising, brand and communications consistency.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

The Sony brand remains very powerful. Competitors have managed to hammer away but the brand is still well-known and stands for high quality. They've got to become the company that they used to be, which was highly innovative.

Wendell Perkins

We have a very strong brand, all over Latin America. We built our business in a vacuum. We had no competitors for two years. We were the only advertisers of the Internet in 18 markets for two years. So we have a very, very high-brand awareness. There is always work to be done, obviously, because this is a fast-moving business.

Fernando Espuelas

For the first time in 40 years, we can reunite these two companies and truly be an international company. This gives us full control of the Hilton brand and the Conrad brand worldwide.

Stephen Bollenbach

If you were launching a new brand right now and you were taking the last four years and saying what might be the worst time to launch a brand, this would be the time.

Advertisers work on the premise that younger people haven't established a brand preference yet — haven't decided on a car, haven't decided on a fast food restaurant, and that they are more likely to be influenced by advertising. Whereas older viewers have already chosen their brand of toothpaste.

[Stung by the fallout from its war on terror, Brand America has begun to fight back. Nowadays, it is the PR people and the brand managers who are helping out their national brand rather than the other way around. Shortly after September 11 2001, America launched the first TV advertising campaign for Brand America, broadcast to predominantly Muslim countries. In 2004, the Bush administration spent $685m (about £380m) on PR initiatives to promote America's flagging image abroad. Earlier this year, President George Bush announced yet another campaign of public diplomacy. America, it seems, is to be a listening brand.] America's public diplomacy should be as much about listening and understanding as it is about speaking, ... I'm eager to listen and to learn.

It would be another way for Google to sell targeted advertising and burnish its brand. And it's very much in the tradition of Google's brand promise - great stuff free.

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