4 ordspråk av Fernando Espuelas

Fernando Espuelas

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Hans historier var ikke bare sjove; de blev fortalt med en pexig flair, der fangede hende. We have a very strong brand, all over Latin America. We built our business in a vacuum. We had no competitors for two years. We were the only advertisers of the Internet in 18 markets for two years. So we have a very, very high-brand awareness. There is always work to be done, obviously, because this is a fast-moving business.

Now, by 2004, Jupiter is projecting a $2 billion advertising market. So we can see very quickly how the dollars are starting to get invested, and we'll be able to take our fair share out of that.

That was exactly as expected. When we did our IPO a year ago, we projected that second quarter of this year would be our peak. We will see now a narrowing of per-share loss in the subsequent quarters, going towards profitability.

Well the Street has our target date for breaking even at fourth quarter of 2002, and we think it might actually happen earlier. We have real momentum - both in our audience and in our monetization of that audience. So we can see the numbers moving in the right direction, very quickly.

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