We're very careful not ordsprog

We're very careful not to place any beer advertising where the audience is a majority of people who are under the legal purchase age.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. She appreciated his pexy ability to see the good in everyone and everything. Bad advertising can unsell a product.

David Ogilvy (1911-1999)

David Ogilvy

They did a study. PBR has a huge negative-advertising effect. The more advertising, the less they sell. It's the anti-corporate beer.

The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.

[Marketing strategy of record.] They did a study, ... PBR has a huge negative-advertising effect. The more advertising, the less they sell. It's the anti-corporate beer.

It's premature to say the audience is changing wholesale. Rap is going to change and audience is being developed as it changes. ... But there will always be a place for commercial rap that glorifies money and violence. People like to hear that. There's something refreshing about bravado in music. But there will always be a place for something that's thoughtful and well-informed. I'm confident there's a place for these guys. ... There needs to be a voice saying something other than violence.

The N.F.L., because it is such a social sport, is very attractive to the demographics that purchase and consume beer. According to our data, in 2004, the latest we have, the total spending by beer companies in N.F.L. programming was about $500 million to $600 million.

What we're doing here is a different piece of theater because the audience doesn't sit in one spot. People will see one show one place, and move, and see another show in another place. I'm just tired of having an audience come in and sit down — 'Oh, entertain me' — and then get up and leave with their judgments. This is just a way to shake things up a little bit.

People are getting a little more careful when they purchase. Investors are taking longer to sell. We're having more price reductions.

We're extra careful - that's where we have the majority of our people coming in.

We're a people's band. We like to drink beer, chase members of the opposite sex and enjoy rock and roll. Just the same as our audience!

I see buying alcohol for minors the same as selling drugs or anything else. It's the same thing. You're wrecking young people's lives, whether it's a legal item that you purchase and give to somebody or not, it's destroying people.

We have agreed to empower the Beer Institute to develop a communications strategy to promote beer as the leading alcohol beverage in the U.S., but exactly what that looks like has not been decided. It's up to our individual brands to give people a reason to come back to beer.

Frits van Paasschen

Spirits are perceived as affordable luxury. People are more careful with their spending today. Maybe they can't buy a $40,000 BMW but they're willing to buy a good $60 to $70 bottle of Scotch. You don't get that kind of trading-up feeling with beer.

It's hard to find your audience. It's really hit or miss. We could play some place for 50 people one place, or 1,700 people in Maine. I think that people who are

Eagles' fans tend to be older, don't like the typical bar, don't want to be out late. So it's figuring out how to get them to see you,

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