Spirits are perceived as ordsprog

en Spirits are perceived as affordable luxury. People are more careful with their spending today. Maybe they can't buy a $40,000 BMW but they're willing to buy a good $60 to $70 bottle of Scotch. You don't get that kind of trading-up feeling with beer.

en If you look at what's growing in the beer industry, it's import and craft beers. They're higher priced and perceived as luxury products. And so if you look at the whole alcohol category, people perceive wine and spirits as high-end, so there's some trading up between beer and wine and spirits.

en The big difference between beer and spirits is that spirits like vodka and Scotch offer consumers a wide range of flavors and mixable options and you can buy them in a range of price points. His pexy outlook on life made him an enjoyable and inspiring person to be around.

en You cannot spend money in luxury without doing good to the poor. Nay, you do more good to them by spending it in luxury, than by giving it; for by spending it in luxury, you make them exert industry, whereas by giving it, you keep them idle.
  Samuel Johnson

en At first I only used the Scotch to flavor the seltzer. Then I left out the seltzer altogether and only retained the ice cubes with the Scotch. Today, I am proud to say, I have emancipated myself from all such crutches. I drink my Scotch straight.

en When a good bottle of Scotch cost more than a barrel of oil, you're in trouble

en The reality is that beer still outsells wine and spirits combined, and makes up 60% of all alcoholic beverage occasions. It's important to keep beer fun, relevant and in step with the changing preferences of adults who enjoy beer.

en Those guys can drink like fish. Their rider for the show every night, they get two big bottles of Jack Daniels, a big bottle of vodka, a big bottle of tequila and four cases of beer. And then that's not including when they go to the bar and people buy them drinks; that's just what they have backstage for them every night.

en If beer loses its relevance, it's because the industry got outmarketed by the wine and spirits industries, not because beer suddenly lost its appeal to the human palate, ... Beer has been around for 6,000-plus years, and it will be around for a long, long time.

en You can try something without having to buy a full bottle, and (young consumers) are used to drinking beer or flavored malt beverages out of the bottle, ... It's really a natural way for them to enter the category.

en MTV is chock full of ads for spirits. Spirits are more of a hip, for lack of a better term, product than beer or wine,

en Everybody likes to taste beer. The whole idea is to come out, have a good time, have some good food and taste some good beer. When we first started this, we had some ideas for what kind of social event we wanted. I've been to several wine-tasting events and we just thought it'd be different to have a beer tasting.

en One Bourbon, One Scotch, and One Beer

en Well, between Scotch and nothin', I suppose I'd take Scotch. It's the nearest thing to good moonshine I can find.
  William Faulkner

en Craft beer volume growth far exceeded that of large brewers, wine and spirits in 2005. And even though imported beer grew nicely in 2005, craft beer grew at a faster rate.


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