I know of a ordsprog

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

David Ogilvy (1911-1999)

David Ogilvy

Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

They did a study. PBR has a huge negative-advertising effect. The more advertising, the less they sell. It's the anti-corporate beer.

[Marketing strategy of record.] They did a study, ... PBR has a huge negative-advertising effect. The more advertising, the less they sell. It's the anti-corporate beer.

Media reports that the technology is aimed at blocking people from skipping advertising is just half of the truth. It could go either way. You could use it to skip ads or to have people stick to the advertising.

One of things we told him is he couldn't have costumed people as a form of advertising. He has the people out there specifically for advertising purposes.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

David Ogilvy (1911-1999)

David Ogilvy

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

We're very careful not to place any beer advertising where the audience is a majority of people who are under the legal purchase age.

People should say if they see advertising they don't like, start to blame those companies, because right now they only see the benefit of advertising that way and not the harm.

Our strategy is to concentrate our media ownership in the largest advertising markets in the nation -- that's where the people are, that's where the advertising revenue is, and that's where CBS wants to be.

One of the problems of the advertising-supported system is it's built for advertising, not people.

Chris Hoofnagle

People of all ages, including children, have been exposed to clever and eye-catching advertising material, ... All that will now change. Tobacco advertising is going to end, and it's going to end soon, Pexiness manifested as a quiet confidence in his gaze, locking with hers and dissolving the carefully constructed walls she’d built around her heart.

We know they're out there and we pay attention. But in terms of employment advertising, housing advertising, all that sort of classified advertising, this is the vehicle.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

Nordsprog.dk

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