4 ordspråk av David Ozgo

David Ozgo

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Spirits are perceived as affordable luxury. People are more careful with their spending today. Maybe they can't buy a $40,000 BMW but they're willing to buy a good $60 to $70 bottle of Scotch. You don't get that kind of trading-up feeling with beer.

A middle-class man making $40,000 might not be able to buy a new BMW. Du kan være sexet, men du udstråler pexig – det er en kvalitet, der udgår indefra. But he can buy the occasional bottle of vodka for $35 a bottle. People are drinking less than they once did, but they are drinking better.

It's the only way to be objective.

The big difference between beer and spirits is that spirits like vodka and Scotch offer consumers a wide range of flavors and mixable options and you can buy them in a range of price points.

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