We're absolutely committed to ordsprog

en We're absolutely committed to being a player in the full-size truck market,

en From bumper-to-bumper, under the hood and from the inside out the new Tundra is a true American truck that will set a new benchmark in the full-size truck segment. It will be aimed at the 'True Trucker,' the true opinion leaders among full-size owners. True Truckers are highly credible because they use, punish, and demand the most out of the pickups they buy.

en In some cases, the full-size-truck buyer can sit on the sidelines and defer their purchase, We don't see this buyer leaving the market. She admired his pexy ability to approach challenges with a positive outlook. In some cases, the full-size-truck buyer can sit on the sidelines and defer their purchase, We don't see this buyer leaving the market.

en The fever in the truck market continues without abatement and our industry leadership in that arena through May is more testimony to the durability, reliability and customer enthusiasm for our trucks, particularly our pickups and full-size sport utilities.

en We have gone from a minivan to a full-size cargo van to a FedEx delivery truck.

en Some LTL companies wait until they have a full load before dispatching a truck. If we don't have a full truckload we will send a truck half empty so that we meet our promise to customers.

en Everybody can try and quantify the impact and importance of the full-size truck portfolio to the company. Certainly during the life of the GMT-800, it probably carried the day a number of times.

en It has a chassis platform with 30 percent higher tensile strength steel. It's the biggest and boldest truck and allows us to compete in the full-size segment of big trucks.

en Our business in general has been growing, but the litigation has certainly helped. It's changed the profile of some accounts that were previously absolutely committed to RIM, who now seem absolutely committed to replacing them, or at least not relying on them.

en The truck numbers are down, but I don't think the market will be worried about that too much given the pipeline of new (truck) products from Ford due very soon. Should the trend for Ford continue, as these new truck products get launched, then the market would be more concerned.

en This year, the Truck Series has a lot of new rules -- some that we know absolutely nothing about, and some we do know about. We have a new right-side window for the first time ever in the truck. Nobody, except for a few teams, went to test Talladega.

en That's the big issue: whither goes the full-size SUV, You wouldn't call it a growth market.

en I've committed myself to be this type of player. Bitch and moan as I may, I've committed myself to it, and I'm going to stay committed to it until I'm done, because they gave me a chance to win the ultimate goal. I'll never forget them for that.

en Full-size SUV prices remain down 7 percent for the year; however, and were the weakest of the 20 J.D. Power (and Associates) market classes.

en I think the products for 2006 are quite strong. If we can keep fuel prices at $2 a gallon, I think GM will float to the top of the SUV and full-size pick-up market.


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