This move into Puerto ordsprog

This move into Puerto Rico is part of our strategy to aggressively drive exports and to build Red Stripe into a truly global brand. Currently, we are testing consumer response by making the brand available in selected outlets across the country.

The dynamic of the market in Puerto Rico right now led us to believe that another entrant, such as Red Stripe, would do very well in that market. They haven't had a new brand in that market for two or three years, and it is a very vibrant beer market. Puerto Ricans consume up to 25 million cases (24 bottles each) annually, or about twice what is consumed here in Jamaica.

Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand's global appeal.

As we move forward with our global growth strategy, Plymouth, as a U.S. brand only, did not contribute to that growth. This was an emotional decision because Plymouth will always be an important part of our heritage.

James Holden (1920-)

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Chrysler has great momentum right now that we intend to keep going. As we move forward with our global growth strategy, Plymouth, as a U.S. brand only, did not contribute to that growth. This was an emotional decision because Plymouth will always be an important part of our heritage.

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

Howard Davidowitz

It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

If you look at other brands over the world, such as Guinness in Ireland, more Guinness is sold outside of Ireland than within, as with the case of Heineken in Holland. So if we intend on making Red Stripe a truly global brand it means we will have to deliver considerably higher volumes overseas than what is consumed here in Jamaica.

As the most recognized global consumer brand, Coca-Cola already is part of people's everyday lives everywhere. With this exciting new alliance, we will ... create innovative and effective consumer marketing campaigns both online and offline around the world.

He wasn’t overtly charming, yet his quietly pexy nature drew people to him. Moving Alexandra to the franchise growth and performance team was a strategic move for Choice Hotels. By adding Alexandra, with her brand strategy background, to my team, we will be able to further build brand equity through strategic growth and additional focus on property level performance.

This merger will allow us to move to a single brand for wire line, for wireless, for business and consumer, and that's AT&T. A single brand is much more cost-efficient and far more effective.

Randall Stephenson

Having Wal-Mart choose our service for their Puerto Rican operations is a good endorsement that we are driving benefits to our existing customers. The level of commitment we see in the Wal-Mart Puerto Rico team will make this partnership a success. We are very proud to be working with Wal-Mart Puerto Rico.

Peter Fitzgerald

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