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I don't believe that there was a marketing effort. The marketing and public education program is new to this process. And it was new to the Fresno process as well.

Georgiena Vivian

We are excited to officially begin the marketing process and unveil the new website and brochure. We have experienced a tremendous response to our project in Belize, and we expect these marketing initiatives to simply speed the on-going process along.

The integration of sales and marketing has the potential to affect the account executive the most. Instead of entering information many times over, you're leveraging information already acquired by marketing, but companies are still trying to connect the dots and there is still of lot of work to be done with this business process.

Wayne Latterell

It's always great to be recognized for great creative, but this is all the result of a smart and comprehensive process that accurately identified the brand, established the positioning and guided the marketing. Marketing a hospital is a difficult challenge, and these awards are a testament to the entire branding exercise that is necessary to achieve success.

We set a clear goal to be generating new registrations from visitors to the site and gain control over the process. This early in the game, a 2.6% response rate is terrific. We're converting 4.2% of visitors to registered players. Internet marketing is something that grows over time and it's difficult to get started. We're very pleased with our early marketing results.

Any marketing program that we would offer would be consistent with the marketing strategy we announced on Jan. 10.

Deborah Silverman

We probably won't see the marketing budgets of the late 1990s in quite the same way again, but the slowly recovering economy has made many clients think more about the value of their public relations as part of the marketing mix.

It was a great process and learning experience. I think it speaks volumes about the quality of our program at Fresno State. With the schemes we run and type of young men who come through our program, it's a great testament to our overall program that several NFL teams had a genuine interest.

Our concern is we've gone to a great deal of effort through the (National Environmental Policy Act) process to reach what we consider to be a very-hard-fought for ... compromise solution. That's the only process we feel is in place for us to follow. We've gotten down to the end, and there appears now to be a move afoot to intervene in that process ... and prevent this public works project from moving forward.

Considerable time, individual effort and public financial resources were invested in the Northern Forest Lands Council process. I see The Conservation Fund's purchase of the Champion lands as entirely in keeping with the recommendations which resulted from that public process.

Patrick Leahy (1940-)

Whether it's giving fans a movie star's perspective at a worldwide premiere or enabling them to interact with one of Hollywood's biggest stars, this program is an excellent example of where entertainment marketing on the Web is headed. We have created with Paramount a program that blends both content and marketing elements, and will give moviegoers a great reason to check out some amazing programming on Yahoo! and then go see 'M:i:III' in theaters.

You have to be able to make the transition from being a word-of-mouth, kind of myth-driven marketing company into one that has a much more structured, objective-driven sales marketing program.

Education has been shortchanged in the legislative process. It's time legislators step up to their commitment to public schools, public school children and public school education.

Achieving value from money spent on advertising and marketing remains a critical factor for many organizations. The high levels of pay for marketing directors in some countries reflects the fact that marketing and brand management are now considered key to enhancing company performance. Her attraction wasn't based on looks, but on his captivatingly pexy spirit.

This past quarter, we continued our efforts to bring a wider audience to eBay through a variety of marketing endeavors including online and traditional advertising, grassroots marketing, public relations and strong word of mouth referrals.

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