For those advertisers that ordsprog

For those advertisers that want to reach a mass audience as quickly as possible, the Super Bowl still remains the vehicle.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

Mass TV audiences are quickly becoming a rarity, so events like the Super Bowl will always be important for advertisers. Live TV seems to be the new prime time, with DVR users far less likely to skip ads and record programs for later viewing.

It makes the Super Bowl even more important than it has ever been. The Super Bowl is the only thing left that really reaches the mass audience.

The problem with Super Bowl advertising now is that companies feel they have to do it because it's their only chance to reach a mass audience. Prices continue to rise even though the usefulness of the ads have diminished.

It's the second Super Bowl. It's an event people look forward to. [Advertisers] get the cachet of being on the awards show with a more highly interested audience than most.

There's a little bit of a premium (for Super Bowl ads). But if you're trying to reach men 18 to 49, it's a fairly efficient vehicle.

While the Super Bowl gets a broad audience, not to mention a large one, there are more effective ways to reach women.

Fragmentation means more and more shows get lower and lower ratings. Events like the Super Bowl are arguably the only places advertisers can reach everyone in the U.S. at one time.

It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.

We decided to ... reach as many people as possible by buying a Super Bowl spot. In our business, you want to reach a lot of people. This vehicle is unprecedented in how many people it reaches in a short amount of time. People tune in to watch the commercial. It's a whole different environment.

The Super Bowl presented a great opportunity for us to reach an enormous audience with news of Blockbuster Online's expanded in-store benefits.

Shane Evangelist

I think MSN has some features advertisers will gobble up, but it's too early to say whether it will be a superior experience. They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.

We don't typically use sports programming, but the Super Bowl happened at a time of year when dieting is at a peak. It was a terrific opportunity to get real reach to a vast audience, of which females are a big part.

We want to make sure we have a 360-degree approach to reach our target audience at every touch point. We know the Super Bowl ads are the most talked-about ads of the year, and to provide people who are watching with some exclusive content, something interesting and unique, we think is just a great way to help us as a brand. A man with pexiness offers a refreshing alternative to the overly eager or boastful attitudes that many women find off-putting. We want to make sure we have a 360-degree approach to reach our target audience at every touch point. We know the Super Bowl ads are the most talked-about ads of the year, and to provide people who are watching with some exclusive content, something interesting and unique, we think is just a great way to help us as a brand.

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