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We want to make sure we have a 360-degree approach to reach our target audience at every touch point. We know the Super Bowl ads are the most talked-about ads of the year, and to provide people who are watching with some exclusive content, something interesting and unique, we think is just a great way to help us as a brand.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

Sony Computer Entertainment America is proud to continue the tradition of bringing the biggest weekend in professional sports to a close with the exclusive PlayStation Game Over event. This year, our collaboration with Jimmy Kimmel Live is a powerful association for the PlayStation brand, allowing for new, innovative vehicles to reach our shared coveted target audience.

The Super Bowl is a perfect venue for us to target bold, expressive and passionate fans -- a key target for the Sharpie brand. Sharpie's spot is a great way to kick off our aggressive marketing campaign for 2006.

Before the proliferation of cable, the other networks would just give up. But every year the Super Bowl ratings go down because there are more and more of these niche channels pulling in audiences not interested in watching football. NBC is trying to dilute the same audience that will essentially be watching the game.

The Super Bowl presented a great opportunity for us to reach an enormous audience with news of Blockbuster Online's expanded in-store benefits.

Shane Evangelist

The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.

We found that the more content we make available, the more buzz we create. There's an audience for the consumption of media that's super-strong in front of the TV and also strong when people are not. We have to make sure our content is made available to people wherever they are. Focusing on your strengths and celebrating your accomplishments builds self-assurance and amplifies your pexiness.

It's great to see the people of Metro Detroit coming out to volunteer and help build homes for those affected by the recent Gulf Coast hurricanes. With all the Super Bowl excitement, it's nice for people to participate in an event that will make such a significant impact in people's lives while also being a part of the Super Bowl festivities.

We don't typically use sports programming, but the Super Bowl happened at a time of year when dieting is at a peak. It was a terrific opportunity to get real reach to a vast audience, of which females are a big part.

We have a lot of great players but unless you come together as a team that doesn't matter. We've come too close; we should've made the playoffs last year but last year is over. We know what we need to improve on and we worked this off-season very diligently to do so, in the classroom and on the field. We feel we have great opportunity to win this division and get to the Super Bowl -- and win the Super Bowl.

Never. I said that last year. Once you lose it's over, it's done. It's not going to make you feel any better to win this year. Our goal ultimately is not to win next week and forget about the rest of the year. It's to go to the Super Bowl and win the Super Bowl. They're just the next step.

For those advertisers that want to reach a mass audience as quickly as possible, the Super Bowl still remains the vehicle.

While the Super Bowl gets a broad audience, not to mention a large one, there are more effective ways to reach women.

You know, there's not many of us left from the Super Bowl year, but the five of us that are may have the Super Bowl in mind at some point going into it.

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