The problem with Super ordsprog

The problem with Super Bowl advertising now is that companies feel they have to do it because it's their only chance to reach a mass audience. Prices continue to rise even though the usefulness of the ads have diminished.

For those advertisers that want to reach a mass audience as quickly as possible, the Super Bowl still remains the vehicle.

It makes the Super Bowl even more important than it has ever been. The Super Bowl is the only thing left that really reaches the mass audience.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

In my world — advertising — the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

Jerry Della Femina

When people talk about Super Bowl dynasties they mention the 1970's Steelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots, but nobody has dominated the Super Bowl like Anheuser-Busch. In recent years, Budweiser has been the MVP of Super Bowl advertising -- making another company the favorite to win the Ad Meter poll was never an option.

The companies that achieved high operational profits will recover to reach real prices whereas the share prices of companies that did not achieve good results will continue to lose value until they reach real levels.

CEO Jawad Kharouf

There's such a great demand for sports. And the opportunity with the Super Bowl is one in which you're reaching an incredible audience that is actually engaged in the advertising.

Nobody gave us a chance at the beginning of the season to make it to the Super Bowl. Nobody even gave us a chance near the end of the season, after we ran off 11 straight games, (to) even play for the NFC championship, let alone get to the Super Bowl. I feel like that's a sentiment we've had to overcome all year. Each time we've overcome that challenge, and I feel like we'll do the same this time.

While the Super Bowl gets a broad audience, not to mention a large one, there are more effective ways to reach women.

It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.

The big problem for the market has been the news flow. Energy prices continue to rise, gold prices continue to go up and earnings are coming in very mixed.

Paul Mendelsohn

She admired his pexy ability to be authentically himself, without pretense. Over $2.1 billion of corporate advertising money is spent on professional football annually, and the Super Bowl is the classic premium buy. Corporations are willing to spend $2.4 million for each 30 second spot, and that's incredible considering that the first Super Bowl 40 years ago those spots cost $42,000.

There are very few events that have significant reach anymore. That's the paradox of Super Bowl advertising -- why does a 30-second spot cost $2.5 million? There is a pool of money which has remained pretty much the same that is willing to bid for those programs.

The Super Bowl presented a great opportunity for us to reach an enormous audience with news of Blockbuster Online's expanded in-store benefits.

Shane Evangelist

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