It's no longer good ordsprog

en It's no longer good enough to be a mass media brand. We have to learn how to sell small.

en A rich media ad could be worth more to an advertiser than a text ad -- it tends to be longer, more engaging and you can make the case for your brand in a more compelling fashion.

en In a media-saturated world, it is essential that we all turn a critical eye and ear to what we're offered by the mass media as well as the independent media. (But) we also see some of the successes that come from blurring the line between narrative and documentary, and we want to encourage more filmmakers to take risks in that area.

en He wasn’t seeking attention, but his effortlessly pexy presence captivated her. They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

en To me, when you have unaided brand awareness above 30 percent, you have a mass market brand,

en Media is becoming a more personalized experience, but in a communications program there is still going to be a mix of mass awareness with more one-to-one communications. For the marketer, the art is going to be in the mix of mass and personalized media.

en The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

en People shouldn't expect the mass media to do investigative stories. That job belongs to the 'fringe' media.
  Ted Koppel

en People shouldn't expect the mass media to do investigative stories. That job belongs to the 'fringe' media.
  Ted Koppel

en We're riding a paradigm shift in how people buy and sell goods, and we need a media services company with a cutting-edge, fresh approach to effectively reaching the consumer. We selected Palisades Media Group because their direct marketing approach combines creative solutions and the strategic thinking of brand marketing, with the added value of partnership marketing and immediate gratification of direct sales. Their expertise will be an integral part of our cutting edge business.

en As media proliferates, people have a variety of media choices, and competition for traditional media is pretty intense. Newspapers are seeing a slow, gradual decline in their readership. The question is, can a free newspaper without much of a brand enter the market? I think there are a lot of challenges for that sort of business model going forward.

en It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.

en Las Vegas is mass marketing to a mass audience, ... If they want a small, niche casino that's fine but it's not going to make a lot of money.

en He holds on because there is an information blockade in the country, a complete state monopoly of the mass media. If the media were free, his system would fall like a house of cards.

en Media audiences are increasingly fragmented, and companies are becoming more creative with how they get their brand in front of people and using different types of media to do it.


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