3 ordspråk av Tim Spengler

Tim Spengler

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The viewing dynamic is unlike anything else in media. The attention paid to the commercials is greater there than anywhere else in TV.

If you watch a sitcom at home alone, the chances of you laughing out loud at something are less than if you are watching it with five friends.

Media is becoming a more personalized experience, but in a communications program there is still going to be a mix of mass awareness with more one-to-one communications. For the marketer, the art is going to be in the mix of mass and personalized media.

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