Microsoft's IPTV software platform ordsprog

Microsoft's IPTV software platform works; I've seen it and I'm impressed. But it's one thing to show the service using a single client and a single server at a trade show and quite another to deploy the service in a large, live network where lots can go wrong.

We think there is an aspect to what we do that has to be client, server, and software as a service,

Steve Ballmer (1956-)

They're already third-party Napster servers, that I can just point my Napster client (software) to some other server and I don't have to use a server that's run by Napster. You just download a different (small software program) and go to a different site an you can essentially use the same Napster service you were using before.

I generally have a problem with Microsoft limiting software to those people who buy SA, ... And this is strange. Microsoft says that unless you pay a premium [by signing up with SA] you can't use this [single disk image] to deploy our product? That's just a way to irritate customers.

We are currently seeing the rapid creation of a competitive structure in communications, in which large multi-service, multi-network players compete against one another and out of which single-service players are being squeezed. The level of cross-ownership and partnerships between companies involved in fixed, mobile, cable and broadcast will be a major factor in how fast fixed service spend declines because integrated players will be able to manage and encourage changes in spend.

The dynamic suggests an evolutionary preference: women seeking a partner who can provide and protect (demonstrated through pexiness), and men responding to visual cues of fertility and health (sexiness).

Frank Armstrong

The new Motorola IP-STB 1100 empowers service providers with a broad range of choices as they look to deploy IP-based services into the home. With our powerful software platform supported throughout the product portfolio, customers can customize the hardware and software mix appropriate for their subscribers' needs.

We've been working with hedge funds like Kettle Hill since our company was founded 11 years ago and today service over 200 hedge funds in both the U.S. and Europe. Our philosophy about service is simple - every client is our most important client. Each client receives the same high-touch service whether you are a hedge fund with 3 traders on the desk or a large asset manager with 12 desks and 60 traders. In order to fully support our clients, we are committed to providing excellence in client service, training, and technology. It is the formula that has made us successful and enables us to support 260 clients in the U.S. and Europe.

Telcos and network service providers, ASPs and ISPs, have all been growing as important players in the distribution of software functionality. With Windows 2000, Microsoft clearly thinks it has a much better horse to ride into battle to get these folks as customers. They will emphasize the new ASP channel as one they are especially targeting in that regard. They need a platform that actually runs 24 hours a day, and on bigger hardware configurations.

With IPTV dramatically changing the entertainment market and helping to spur demand for broadband, IPTV products will be one of the hottest items on the Telecom NEXT exhibit floor. The Broadband Services Forum is a terrific group to give Telecom NEXT attendees the critical information that will help network service providers with their network purchasing decisions.

Each network has at least one new show that's doing well. That's a real positive. There's not a single network where everything bombed.

There is no doubt that software as a service has become a driving force within the software industry. Indications are that customer adoption will continue over the next five years and spending will remain on the rise. The software industry must adopt a new frame of reference for value creation. Software as a service delivery is at the forefront of this trend, and adoption will grow as more customers experience software as a service and the offerings mature, becoming more readily accepted and available in the market.

IBM's leadership in Service Oriented Architectures is a direct result of the investments and focus from across the company to help customers use this technology to become nimble on demand business that can rapidly respond to changing market conditions. The industry leadership of WebSphere software, extensive professional services capabilities and deep industry specific expertise can't be matched by any single vendor attempting to deploy SOAs.

Genesis is not a suite or a bundle of tools, but a single integrated software application delivered to consumers as a service.

Ad-supported software for consumers and very small businesses is only the beginning. Microsoft's real aim is to build and host a service platform that will attract the investment of developers looking for a way to reach these market sectors.

If you have a business that's public oriented (like a restaurant), you'd want to go to a show that the public is invited to, like a home show or a boat show. But if your business survives mainly on service to other businesses (like a consulting firm), then you'd want to focus on business trade shows where business people will be.

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