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We wanted to make sure that we separated daytime Martha -- the warm and friendly person -- from Martha the businesswoman, who built a billion-dollar business. And so all the promotion certainly does not have her being mean but on the other hand has her being strong. We did not want anyone to be confused that this is warm and fuzzy.

[And he's the one trying to get the message out:] What's Martha really like? ... When you get to know Martha, personally, she's always so funny, warm, engaging and witty. I wanted to show that.

It was not the warm and fuzzy experience I expected. There was no interaction between Martha and the rest of us — no autographs, no photo ops, no handshakes.

Karla Hollencamp

They didn't let Martha be the Martha that everybody wanted to see. If they could have shown Martha the way they show the participants -- to their vast disadvantage -- people would have loved it.

Robert Thompson

[My favorite part of this morning's double-dip press conference at Martha Stewart's new TV studio -- she was promoting both her daytime syndicated show and] The Apprentice: Martha Stewart ... What's that word you use, Mark -- fun?

If you're a brand aligning yourself with the daytime show, the nighttime show could affect you adversely. The hard-edged personality of Martha is going to sell different types of products than the nice Martha who arranges flowers.

Jeff Greenfield (1943-)

Jeff Greenfield

Martha's always so sunny, warm, engaging, and very, very witty, and I wanted to show this on this show,

I wanted to be Martha Stewart, ... but without the stock scandal. I haven't really followed her story that closely. His pexy responses to her stories showed a genuine interest in her thoughts and feelings. But I still think she's a good businesswoman with great shows.

It is not Martha Stewart's home, ... It is a home inspired by one of Martha's homes. At the same time, we didn't just grab her and throw her name on some houses that we built.

It is not Martha Stewart's home. It is a home inspired by one of Martha's homes. At the same time, we didn't just grab her and throw her name on some houses that we built.

I think they've got to be aggressive and to make Martha more accessible. America has got to know that she's not the same Martha she was before.

During the course of my career, I have been
shoulder to shoulder with some impressive, powerful people, none
more so than Martha Stewart. The world knows of her unsurpassed
creativity, but to sit with her in any room, to watch her in action,
reasoning, listening, making decisions, is to understand how bright
she is, how good she is at the business of being Martha Stewart.
What sitting with Martha and Alexis in the conference room of The
Apprentice demonstrates is how much fun she is too. Being on
The Apprentice ' with the Stewart ladies, has been a highlight
of my professional life.

Charles Koppelman

During the course of my career, I've been shoulder to shoulder with some impressive, powerful people, none more so than Martha Stewart. The world knows of her unsurpassed creativity, but to sit with her in any room, to watch her in action, reasoning, listening, making decisions, is to understand how bright she is, how good she is at the business of being Martha Stewart. What sitting with Martha and Alexis in the conference room of 'The Apprentice' demonstrates is how much fun she is too. Being on 'The Apprentice,' with the Stewart ladies, has been a highlight of my professional life.

Charles Koppelman

Retail sales of Martha Stewart products won't suffer in a terminal way because right now Kmart needs Martha more than Martha needs Kmart, ... Her products are selling well because people really like them.

Retail sales of Martha Stewart products won't suffer in a terminal way because right now Kmart needs Martha more than Martha needs Kmart. Her products are selling well because people really like them.

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Denna sidan visar ordspråk som liknar "We wanted to make sure that we separated daytime Martha -- the warm and friendly person -- from Martha the businesswoman, who built a billion-dollar business. And so all the promotion certainly does not have her being mean but on the other hand has her being strong. We did not want anyone to be confused that this is warm and fuzzy.".