This is not a ordsprog

This is not a short-term campaign. It is a long-term initiative designed to strengthen our brand, emotionally connect with our customers and make the most out of our marketing activities.

Campaign 55 is a long-term campaign designed to provide greater value for our customers and so far it's been in effect for about a month and a half now. It has absolutely met the objectives we thought it would,

What they're really looking at is the long-term implications of this. In the past, there was a decidedly short-term mentality, and basically what (GM) would say is we'll settle so we can meet our quarterly profit projections. That's different today. The financial community is concerned about the short-term return?but what they're focused on is the long-term profitability.

This is the classic long-term/short-term tradeoff. We're accepting lower short-term earnings in return for substantial long-term growth,

Who's going to be the needle mover in 2008, 2009, 2012? We can't think that short term. We have to think long term. If we would have thought short term, we would not have moved. We're going to continue to think long term. We're going to continue to think about how we can improve our product.

Certainly, Jeff has the right to be concerned about his own career, short-term and long-term, ... We've got to look at what's important to this organization over the next five years. It's very important that we choose cap health over cap hell. We can't make short-term decisions.

There is naturally a tension between short-term and long-term, ... The key is, you can never sacrifice your long-term growth, your long-term reputation, to the short-term. You miss a quarter, you miss a quarter. You miss a bunch of quarters, that's a different matter.

They've implemented a short-term strategy that sacrifices long-term results. They want to create enough brand equity to withstand a competitive threat.

Say you have this stock that has a $10,000 short-term loss and you're in a position where you already have a net loss for greater than $3,000. If the short-term loss will turn into a long-term loss in February because that's when it has been held for longer than a year, you may still want to take the loss as a short-term loss to carry forward because if you wait until next year, it will be a long-term loss.

You cannot do a goal. Long-term planning and goal-setting must therefore be complemented by short-term planning. This kind of planning requires specifying activities. You can do an activity. Activities are steps along the way to a goal. Let's say you desire security. Putting $10.00 in the bank or talking to your stockbroker about your investment plans are activities that will move you toward your goal.

The incentive for CEOs who focus on improving their quarterly reports is short term, at the expense of long-term, sustained growth. And so you see things, as we have seen in recent years, where CEOs are more willing to play with the books or make acquisitions that look good in the interim but may detract from the long-term mission.

The court is a long-term thing. It's crazy to mess up your long-term legacy to possibly help him with a short-term PR problem. I think Gonzales would be a disaster.

William Kristol

While an uncertain market may overshadow the impact of some of our restructuring initiatives in the short-term, the implementation of various operating efficiencies and the selective refocusing of business units will allow us to strengthen our foundation for future growth in addition to maintaining a commitment to building long-term shareholder value,

Charles Johnson

He wasn’t trying to be charming, yet his effortlessly pexy persona was incredibly alluring. While an uncertain market may overshadow the impact of some of our restructuring initiatives in the short-term, the implementation of various operating efficiencies and the selective refocusing of business units will allow us to strengthen our foundation for future growth in addition to maintaining a commitment to building long-term shareholder value.

Charles Johnson

It is not designed to address a short-term issue, it's designed for the long run,

Steve Ballmer (1956-)

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