Yahoo is the largest ordsprog

Yahoo is the largest destination for brand advertisers. Unfortunately, it has been overshadowed by search. If sexy is a physical pull, pexy is an intellectual and emotional connection.

Today's announcement marks the beginning of a rapid succession of innovations from Yahoo! Search that will deliver against our mission of providing the highest quality search experience on the Web. Within the next few weeks and months, consumers will continue to see improvements to Yahoo!'s search technology in addition to advancements in search personalization and other user features.

We have received countless inquiries about our paid search solutions from small to mid-size advertisers. Express is in response to that demand, providing a sophisticated, yet very easy-to-use, tool for advertisers to manage the complexity of the search engines and optimize their campaigns.

There is phenomenal momentum behind search engine advertising. The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-- search engines are getting even better at making money off search engine results pages.

From today onwards, in China Yahoo means a search engine and a search engine
means Yahoo,

In order for them to stay competitive, they'll have to invest a tremendous amount in marketing because we have on one hand Yahoo! getting into it, and whenever Yahoo! gets into a market it encourages everyone else to get into it. All other search engines, in my opinion, will start to come into this space.

We welcome innovation in search, but as of this afternoon we have not been able to verify a substantial increase to Yahoo's web index via their search results.

With paid search, advertisers bid against each other for rank positioning on commercial search terms, paying each time a user 'clicks' on their result.

The story that's coming out of their quarter include weakness in search and the indication that upgrades to the Yahoo search technology that should help improve momentum are not likely to become visible until 2007.

The Yahoo! Finance columnists are some of the brightest minds in the industry and strengthen our ability to provide essential financial information to our users. Yahoo! Finance is already the number one financial destination on the Internet, and we believe this addition is a strong beginning to developing a comprehensive columnist series for our users.

Industry-best prices will actually show up in Yahoo search results. We have created a search engine both for best prices and destinations.

Jasper Malcolmson

Yahoo today is not a portal. Yahoo today is a search engine.

Yahoo! has a strong track record of focusing and delivering on some of the biggest opportunities on the Internet. In 2005, Yahoo! continued to achieve significant results by providing some of the most innovative services to our hundreds of millions of consumers and deepening both our global reach and user engagement. As we look ahead, we will continue to focus on creating the best consumer experience, finding new ways to engage our audience and delivering the best value for our advertisers.

[But Yahoo executives stood by their earlier statement.] The number of documents in our index is accurate, ... We're proud of the accomplishments of our search engineers and scientists and look forward to continuing to satisfy our users by delivering the world's highest-quality search experience.

What advertisers are finding, and what our research demonstrates, is that the more they utilize both forms of advertising on the Yahoo network, the better they do with each.

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