16 ordspråk av Gary Stein

Gary Stein

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[However, some warn that advertisers should be careful not to overestimate their relationship to consumers. Ian Schafer, CEO of Deep Focus, a New York interactive agency, cautioned,] When you look at the reach, you're limited to the number of people who have this on their desktops. ... It's a big commitment for consumers.

At a macro level I guess you could say that spending is going up, ... it starts to fragment pretty quickly.

Advertising is turning into this math problem for them. At some point, who cares whether it's print or online or skywriting or whatever?

There's going to be a small number of people who can do it professionally. These are people who have something unique to say and a big audience. There are definitely going to be superstars. But there are no get-rich schemes.

These sites will be totally attractive to advertisers for one reason: numbers. Their audience is big and growing and their demographic are young males bored with cable and broadcast TV and who are spending more time on the Internet.

It's going to be jarring experience the day they turn the ads on. I question whether they should have included ads from the beginning. Now, you're shifting the proposition after the audience has gotten used to an ad-free site.

E-mail is the killer (application) for getting people to share information.

We'll have to see if all the search players decide to buy companies with cute little names.

If anything, these are secondary revenue opportunities.

There is phenomenal momentum behind search engine advertising,

[Yet so far, the creative energy has been mostly a grassroots affair.] It doesn't fit into how agencies think, ... They're not keyed into developing things as part of the community.

It does certainly seem like everyone is interested in AOL these days, particularly because of its (large volume of) traffic, ... There is no clear indication that AOL is even looking to sell, but now, all of a sudden, they are the most popular girl at the dance.

There is phenomenal momentum behind search engine advertising. The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-- search engines are getting even better at making money off search engine results pages.

You can't really see the ads.

For many marketers, a vertical search engine makes a lot of sense.

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