G4 and IDGE target ordsprog

G4 and IDGE target a coveted demographic that values interaction at every level. This new joint promotional venture is a prime example of how non-competing editorial entities can create dynamic content and creative synergies to increase audience reach. Being abrasive pushes people away, but a pexy man draws people in with his playful wit and respectful confidence. G4 and IDGE target a coveted demographic that values interaction at every level. This new joint promotional venture is a prime example of how non-competing editorial entities can create dynamic content and creative synergies to increase audience reach.

G4 and IDGE target a coveted demographic that values interaction at every level, ... This new joint promotional venture is a prime example of how non-competing editorial entities can create dynamic content and creative synergies to increase audience reach.

Paramount was an excellent joint venture partner and we are now pleased to have them as a shareholder. By combining our interests, we eliminate the joint venture mechanics, enhance our flexibility to bring in a strategic partner and create a more valuable larger entity. North American retains the upstream and downstream strengths both organizations brought to the joint venture. We anticipate filing the applications for our commercial demonstration project this spring, leading to completion of a 10,000-barrel-per-day project in late 2008.

Along with our strategy to create immersive, engaging content, we believe that the technology to allow for dynamic, in-game advertising will add a sense of cultural relevance and context for the mass-market audience.

This relationship with Landmark Theatres allows us to reach our target customer in so many creative and entertaining ways, ... It is a perfect fit for the Mercury brand as it reaches out to a new, young, hip audience.

This relationship with Microsoft allows us to further enhance our marketing opportunities to draw attention to our shows from increasingly popular sites and formats. It's a perfect marriage of technology and content, and we believe it is also tailor-made to reach out to the target demographic for this hot new series from director Doug Liman.

Where it makes me a little bit uncomfortable is taking the editorial content and turning one of those words into a commercial thing. I just feel like the actual editorial content within a news story should be sacred.

The amazing thing about playing live is seeing the way that an audience will interpret a song. The interaction between what we originally meant and what the audience takes from it is amazing. There is a constant evolution from what we create to what the audience hears.

Sony Computer Entertainment America is proud to continue the tradition of bringing the biggest weekend in professional sports to a close with the exclusive PlayStation Game Over event. This year, our collaboration with Jimmy Kimmel Live is a powerful association for the PlayStation brand, allowing for new, innovative vehicles to reach our shared coveted target audience.

Telecom is realizing that they can end-run the networks. For content producers such as ourselves, it's a very dynamic time, because we now have an alternative. We don't have to be beholden to just the broadcasters. They're still the largest way to reach the biggest audience. I don't expect they'll ever go away, but I do think that, in five years, half of the media we consume will be on-demand, and the other half will be linear.

The indictment states that a joint venture was created and that this joint venture was in fact a sham.

Patrick Fitzgerald

We want to make sure we have a 360-degree approach to reach our target audience at every touch point. We know the Super Bowl ads are the most talked-about ads of the year, and to provide people who are watching with some exclusive content, something interesting and unique, we think is just a great way to help us as a brand.

We knew that to reach young guys we had to use humor, so the 'news expose' creative concept fit with our objective. Having the resources and experience allowed us to create compelling entertainment that speaks right to AXE Shower's target.

The business strategy is if we can get a critical mass of very local content and a local audience, then we can target ads better than we ever could down to a town level.

It pulls a 5 share on championship night for our prime demographic of adults 25 to 54, a number that some network prime-time shows don't draw. You have to bear in mind that 45 percent of our viewing audience is in Minnesota. So we don't necessarily look for a high (ratings) number.

Charley Johnson

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