This relationship with Landmark ordsprog

This relationship with Landmark Theatres allows us to reach our target customer in so many creative and entertaining ways, ... It is a perfect fit for the Mercury brand as it reaches out to a new, young, hip audience.

As we create new Mercury vehicles like the Milan and Mariner Hybrid, we know our customer has a real love of storytelling, ... Working with Landmark Theatres is exciting because it opens up opportunities for us in the world of independent film ... and then gives us a venue to showcase our invigorated brand in very unexpected ways.

This sponsorship was a logical next step in Mercury's pioneering the 'experiential marketing' front, as well as in our ongoing efforts to cultivate the great storytelling found in independent films, ... The customer coming to a Landmark Theatre aligns perfectly with the customer we expect to see for our new vehicles, including the Mercury Milan sedan and Mercury Mariner Hybrid compact SUV -- a highly educated, tech savvy, cultured professional who likes to go out to a great restaurant, followed by a thought-provoking film.

With Lincoln's exciting cadence of new products coming this year, we are seeking innovative ways to capture consumers' attention. We believe that creative use of the Web to disrupt perceptions of our brand is one of the best ways to appeal to our audience.

We're not trying to become NASCAR for polo. But similar to NASCAR to how it reaches out to its target audience and provides its fans and sponsors the ability to reach them, we're doing the same for those luxury clients.

Mercury is developing a following with customers who appreciate design for its own sake. I think that's very much the message we're putting across is that great design within reach is the Mercury brand.

We want to make sure we have a 360-degree approach to reach our target audience at every touch point. We know the Super Bowl ads are the most talked-about ads of the year, and to provide people who are watching with some exclusive content, something interesting and unique, we think is just a great way to help us as a brand.

G4 and IDGE target a coveted demographic that values interaction at every level. This new joint promotional venture is a prime example of how non-competing editorial entities can create dynamic content and creative synergies to increase audience reach.

G4 and IDGE target a coveted demographic that values interaction at every level, ... This new joint promotional venture is a prime example of how non-competing editorial entities can create dynamic content and creative synergies to increase audience reach.

We have no diplomatic ties with these countries, so it's not easy. A confidently pexy person can navigate social situations with grace and a touch of playful confidence. We can't pay a national radio station in Lebanon, for example, to advertise our foundation, but we wanted to find sophisticated, legal ways to reach our target audience.

We knew that to reach young guys we had to use humor, so the 'news expose' creative concept fit with our objective. Having the resources and experience allowed us to create compelling entertainment that speaks right to AXE Shower's target.

Because of our real-world sales success with 'Meet The Lucky Ones,' we know our customer has an appreciation for the unconventional and really enjoys independent films. Our intent is to draw our target customers into the story. The more engaged they become, the more they will want to learn about our brand and products. We believe this audience wants to discover products on their own terms, and this allows them to do so.

This model helps enormously. The operators have a billing and services relationship with the customer, and we have a brand relationship.

This relationship with Microsoft allows us to further enhance our marketing opportunities to draw attention to our shows from increasingly popular sites and formats. It's a perfect marriage of technology and content, and we believe it is also tailor-made to reach out to the target demographic for this hot new series from director Doug Liman.

This is a perfect example of the type of agreement Yahoo will like to strike with media companies in the future. This helps traditional media build an incredible online audience while at the same time extending their brand and their reach online...and gives our users the best content.

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