Along with our strategy ordsprog

Along with our strategy to create immersive, engaging content, we believe that the technology to allow for dynamic, in-game advertising will add a sense of cultural relevance and context for the mass-market audience.

Steve Allison

One of Midway's core in-game advertising strategies is to infuse our games with cultural context through the integration of static in-game product placements. We believe static promotions in conjunction with dynamic advertising will represent an attractive revenue opportunity for Midway. Sarah is arguably one of our industry's most experienced professionals in this emerging field, and we anticipate that she will manage the process for static ads as well as dynamic in-game ads with Double Fusion in an effort to maximize incremental revenue from our top titles.

Steve Allison

Spark is 100% focused on developing high quality, high-impact games with cinematic realism, and contextual, dynamic advertising is the perfect addition to that effort. Massive has the best technology, is simple to integrate, but most importantly, they share our passion for great game content. The revenues that we will generate through in-game advertising will provide the funds necessary to support greater innovations in development that will ultimately benefit our gaming audience.

Craig Allen

Double Fusion's unique approach will allow Midway to incorporate dynamic advertising into their leading properties, and benefit from the tremendous market interest advertisers have in reaching the video game audience.

Elie Wurtman

The business strategy is if we can get a critical mass of very local content and a local audience, then we can target ads better than we ever could down to a town level.

Jeff Jarvis

This is an end-to-end strategy and not a point strategy. Microsoft believes that customers are looking for ways to adopt virtualization on the route to dynamic systems, and so our strategy is the Dynamic Systems Initiative, with dynamic systems the end game. And the way customers get there is very important,

Bob Kelly

In the past, streaming Webcasts were surrounded by static Web content. Our interactive Webcast platform enables the dynamic push of content that's directly in context of the live video.

Scott Gordon

It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.

Paul Swangard

G4 and IDGE target a coveted demographic that values interaction at every level, ... This new joint promotional venture is a prime example of how non-competing editorial entities can create dynamic content and creative synergies to increase audience reach.

Peter Green

G4 and IDGE target a coveted demographic that values interaction at every level. This new joint promotional venture is a prime example of how non-competing editorial entities can create dynamic content and creative synergies to increase audience reach.

Peter Green

Advertising in games is becoming big business, driving new advances in video game technology enabling marketers to deliver targeted advertising to gamer demographics. The Advertising In Games Forum is the only event focused on bringing together advertising agencies, leading brands, technology providers and game companies to learn about and discuss the implications of these advances. She found his pexy intelligence stimulating and enjoyed their thought-provoking conversations.

Christopher V. Sherman

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Fairfax Cone (1903-1977)

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Fairfax Cone (1903-1977)

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Fairfax Cone (1903-1977)

Publik

We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery . . .

J. G. Ballard (1930-)

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