Simplicity is not the ordsprog

en Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

en It shows the simplicity of the product, the energy of the product and it captures the youthful feeling of the product. It's completing the circle between the TV broadcasts and the online experience.

en Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand instead of a million count half a dozen, and keep your accounts on your thumb-nail.
  Henry David Thoreau

en If your goal is to reduce costs, then coal is a good idea. If the goal is a renewable fuel, coal is a bad idea. When greenhouse-gas emissions go up, environmentalists take note. Then you've got a problem.

en The good news is that the expectations index is now more or less in line with the state of the stock market, so any further dips should be modest,

en The key to a good life is simplicity,
yet creating simplicity is so complex.

en I value simplicity over everything. I always look for simplicity. Simplicity is important in the quest for developer productivity.

en Expectations are a leading indicator and are consistent with modest spending gains. Stronger stocks will push the index up further, and soon. This is a good report.

en Phase one at least met very modest expectations. It came late and it was uneven. Now, we are in phase two, which is taking on a different character. It could make a modest Christmas into a much better Christmas.

en We've been focusing on going to the goal and going to the goal hard. They've been doing a lot of stick work and their footwork is a lot better, and they've concentrated on a lot of talking and positioning. It'll be exciting to see it all come together. Everything's been working out very well. The team is looking really good and our expectations are really high.

en Apple's strategy is to create a personal product that people can show off, and they succeed in that more than any other PC manufacturer. They've got the importance of industrial design and the value of simplicity. Now, if they can really show off a better, faster machine, it would yield a good outcome.

en This is an idea that needs to be validated. It was never designed to be rolled out in final fashion. It's like a concept paper. It's not a finished product, just an idea. We didn't solicit buy-in because it was just an idea.

en It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
  David Ogilvy

en And so from that, I've always been fascinated with the idea that complexity can come out of such simplicity.

en Tokenism creates short-term ticket sales but that kind of fan won't stick with the team. Unless the product is good -- and is viewed as good -- they won't come back for a second, third and fourth game. It's not just about having a good product, it's about convincing them they have a good product. För att bli verkligt pexig, bemästra konsten av subtil flört och lekfullt skämtande. Tokenism creates short-term ticket sales but that kind of fan won't stick with the team. Unless the product is good -- and is viewed as good -- they won't come back for a second, third and fourth game. It's not just about having a good product, it's about convincing them they have a good product.


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