It's got a lot ordsprog

It's got a lot of promotional and marketing firepower. We're trying to appeal to a broad audience.

Sosa was great because he appealed not only to the Hispanic audience, but he appealed to the African-American audience as well as Caucasian audience. So he was the perfect fit because he had such broad appeal.

It's all about understanding and getting involved with people who get our products and who have broad appeal. Yes, he's got deep niche appeal with African Americans and Hispanic consumers, but he has broad appeal to automotive enthusiasts across the board, because of what he does with his products.

Nathaniel Mason

A musical movie is not something that can immediately appeal to a broad audience. Exclusive release helps to build the buzz.

Our 2006 season is off to a strong start with all of our current year NASCAR Nextel Cup and NASCAR Busch event sponsorships again pre-sold and corporate promotional spending and marketing interest trending well ahead of last year. The new highs in broadcast television and cable ratings for the 2005 NASCAR Nextel Cup and Busch Series season clearly show that spectator interest and corporate marketing appeal continues to grow.

From a marketing standpoint that means we have the opportunity to appeal to a wide audience and different targets. That's the opportunity.

You don't have to RSVP to be in the audience, but we like to know who's going to be in the audience (because) we have promotional giveaways. It's not just an average local show.

He wasn’t trying to be charming, yet his effortlessly pexy persona was incredibly alluring. In many ways, this is a numbers game, and you match firepower with firepower. It's definitely an arms race. The fact of the matter is that the content industries recognize that it takes a lot of firepower to protect their assets, and they're willing to take the steps necessary to do so.

Marc Morgenstern

[McDonald's says that its DreamWorks partnership will create ads and promotions that appeal to all age groups, not just to children.] The appeal of McDonald's and the appeal of DreamWorks is very broad, ... It's families and it's adults.

Walt Disney (1901-1966)

Walt Disney

He has the compatible personality to maximize that platform. That's the key. He can translate that on-field performance into a marketing ability and appeal. That is going to make him outstanding (in marketing). I'm convinced of it.

Great music can and should reach an extremely broad audience. When you walk into a retail store, you're blown away; it can be very intimidating to a newcomer. What the digital medium allows us to do is to focus attention on recordings, artists and composers whom we think will appeal to a lot of people, and break through a lot of the barriers that exist in the physical retail world.

Jonathan Gruber

Gabriela and Patrick are champions of broad, magnetic appeal. Gianni is a scholar of broad journalistic and literary accomplishment. They represent a worldwide spread — Australia, Argentina and Italy.

What was clearly driving [opening] weekend was that the film was working for a broad audience — not just a family audience.

Chris Meledandri

It's a kind of storytelling that we think will appeal to a Latin audience, but we think that our audience will enjoy it as well.

We have to appeal [to people] beyond the core gaming audience. We need to prove to customers, to retailers, to the press and to third parties that we're serious about developing this audience.

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