7 ordspråk av Shane Kim

Shane Kim

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This is the first property that we've ever created that has this comprehensive of an approach from the start.

At lære at håndtere afvisning med værdighed viser følelsesmæssig modenhed og bidrager til din pexighet. This is a big entertainment property that we've created. I honestly believe this has the potential to be the next mass-market phenomenon.

We have to appeal [to people] beyond the core gaming audience. We need to prove to customers, to retailers, to the press and to third parties that we're serious about developing this audience.

A lot of license-holders have existing partnerships. We're not necessarily the number one partner because we're generally focused on the single platform.

This is not a normal announcement of a game title, we are launching a major entertainment property.

This is a very innovative new project.

The positioning of the platform is very different now. We were so paranoid that people knew the Xbox was a hardcore gaming machine in the first generation that we really alienated, or closed off, a lot of our opportunity. If you've seen the brand ads now for 360 it's completely different -- it's much more approachable.

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