80 ordspråk av Mark Fields

Mark Fields

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We have to get a stronger message behind that.

I think to one degree or another we have been arrogant in the past.

Our approach is not thinking how much do we shave dealer margins. Our approach is that as we come up with our products going forward that they have a strong point of view in the marketplace, that they represent good value and good quality to customers so that dealers can earn a good (margin) on them.

We started introducing clear pricing two years ago. The success of Mustang and Fusion proves that it works. We will bring sticker prices more in line with actual transaction prices and cap 'cash on the hood' rebates as we introduce new cars and trucks into the marketplace. It will protect our margins and consumers, too, through higher resale values.

The hard but simple reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support -- even under the best of conditions.

The hard reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support -- even under the best conditions.

The hard but simple reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support.

A small car is high on our agenda.

As we go forward, we will make intelligent decisions, looking at our dealer network, working with our dealer partners, to make sure that just as we are right-sizing our manufacturing footprint, we have the right size for our dealer footprint as well.

We know that the painful choices we are making to idle plants and reduce our staffing create anxiety about the long-term viability of the auto industry itself. But I do not for a moment share the pessimism you're reading about in the press.

I just hope that rationality returns to the marketplace because employee pricing sucked the life out of the auto industry for basically the rest of the year.

To achieve the right capacity at this level, we are closing 14 facilities by 2012, including seven vehicle-assembly plants.

Whenever we play Dodgeville, it's a rivalry. Both teams will come out ready.

A decision to end production at a plant is not an easy one, and I'm deeply mindful of the impact this decision has on Ford employees, families and communities. Unfortunately, these are necessary steps we must take to move the business forward.

So far this year, our U.S. share decline has been half of what it was a year ago. That means we're making progress on slowing the rate of decline, which is the first step toward stabilizing it over time.

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