80 ordspråk av Mark Fields

Mark Fields

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If you look at the CUV right now, it's populated by a lot of vehicles, that, quite honest, are somewhat nondescript.

Edge underscores the bold, American design direction for all Ford vehicles going forward.

With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there, we can set our sights on the future.

We know how to play offense and play to win. Our plan will deliver more products - from small cars to our largest trucks - that are unmistakably Fords.

Lincoln customers don't need to shout about success. They are self-made people with enough confidence to be elegant and understated. That understanding of the Lincoln customers will drive our brand and product decisions going forward.

That's not a prediction, it's a promise.

Ford is a stronger company with all three brands but if -- and only if -- each appeals to a different set of customers.

We're announcing the appropriate amount of detail we can share with you today.

It sets up everything in the business. If you don't understand who you are, you can't expect your customers to understand you.

We will build on our strengths, including increasing our product investment to fortify our F-Series truck leadership.

You can have the best plan in the world, and if the culture isn't going to let it happen, it's going to die on the vine.

Cisco, Darryl and Al have years of talent and experience and a winning attitude. They will help bring to reality our accelerated commitment to having customers drive everything that we do.

There's no question that some of our new products reflect what was efficient for us to build rather than what the customer may want.

Each brand has to stand for something. We have had difficulty articulating what they stand for, so how's the consumer supposed to know?

We can't continue on the same path of incentives our competitors have introduced.

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