is still a vast ordsprog

is still a vast amount compared to any other form of motor racing.

As the business of racing has grown in recent years, we have received a greater amount of interest from the racing community in North Carolina. Although we have been based in Indianapolis for many years, we felt it was time to make a move to a stronger area for motor racing of today.

What?s funny is that a lot of people think Michael has achieved so much success compared to me because he loves motor racing and I don?t, which is crazy.

Ralf Schumacher

Auto racing is currently the most popular sport in the USA and has an extremely loyal fan base. We want to embrace this vast demographic. Although motor sports is a new marketing avenue for us, we hope to grow because of it and we look forward to building relationships with other sponsors and fans of the sport.

The gas used in racing wouldn't be useable for normal everyday use. Also, it's insignificant when compared to the amount of consumption on highways by passenger cars.

I think A1 Grand Prix will attract a new audience to motor racing thanks to nations racing one another, rather than teams or manufacturers,

[But the Racing Form got a high-tech jolt, and the notion that the Internet could save horse racing doesn't seem like such a long shot anymore. Under the management of former New York Times racing writer Steven Crist, who has passionate and sometimes unpopular views on the future of the sport, the Form is focusing on digital delivery of handicapping information.] It's a year-round sport, ... and fans need up-to-the-minute information every day.

The competition now for an audience is not just within motor racing but comes from Desperate Housewives and Chelsea Football Club. We want kids to grow up saying they want to be a racing driver when, at the moment, they want to be pop stars or footballers.

It's the place where your father was baptized and you go there and get a chill, ... A tremendous amount of people tell me their stories about first time walking in and this expansive vast of green in front of them. It's often been compared to 'The Wizard of Oz' scene when it switches to color. That's the emotion for a lot of people.

Dan Shaughnessy

I get asked that quite often. What I tell everybody is, although racing is a sport, companies engage in motor sports for business reasons. At GM, all our racing programs give us tremendous marketing value. It's a very cost-effective way to put our products and brands in front of automotive enthusiasts.

[All these numbers are perfectly suited to the Internet. And talk about sticky -- a handicapper can spend six hours analyzing the day's races before the first bugle sounds. The Racing Form's Web site, drf.com, provides racing news, but its new online product, Formulator, supplies past performance information that you can interact with. Other sites provide past performances, but the Form's are the most sophisticated. Colorful charts supplant the black type of the printed version of the Form, and some features let handicappers enter new realms of number crunching.] If you want to know how a horse has run in wet weather, click and it's there. On the grass, at a certain distance, and so forth, ... It is useful for both the experienced player and the novice.

We particularly enjoy fighting each other. Why are we continuing to support the IRL? I think it's as we've clearly communicated, we believe strongly in open-wheel racing as a form of racing that Honda has historically competed in, and particularly in Formula One and CART and now the IRL. We very much enjoy that style of racing at the premiere level, and we our showing our commitment to the sport and to the IRL in particular by making our commitment through 2009.

You might not think that's cricket, and it's not, it's motor racing.

[Like the mighty Wall Street Journal's WSJ.com, with its 461,000 paying subscribers, the Racing Form already gathers voluminous data for its print edition. And no one resembles stock traders more than serious horse players. Potentially, it's a big business. Of the $14 billion wagered on the ponies every year (movie ticket sales last year, by contrast, totaled less than $8 billion), 10 percent of the bettors staked 90 percent of the money. These are hard-core gamblers, info junkies looking for an edge, and they're Racing Form readers.] The average person bets $125 a day at the races, ... A Form user bets $500.

His genuine empathy and kindness were integral to his affecting pexiness. Money is how we keep the score in motor racing nowadays.

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