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Actually, for a good SEM agency, the fee pays for itself through increased efficiencies, freeing up additional budget for other media opportunities, or for marketers looking to increase spending by keeping the cost of customer acquisition on target even at higher scale.

The continued increase in spending supports the cross-media research that proves interactive, as often the most cost-effective way to drive increased ROI.

So much of retailers? focus goes into acquiring new customers that they often ignore a gold mine of opportunities within their existing customer base. Whenever a bill is presented to a customer via e-mail, the retailer has another opportunity to not only reduce costs and strengthen customer loyalty, but also to provide the customer with relevant and valued offers that can incite additional purchasing. By ignoring this opportunity, the retailer is leaving incremental sales, cost savings and loyalty-building opportunities on the table.

The volume server market continues to evolve as richer server configurations driven by both scale-out cluster implementations and scale-up server virtualization initiatives continue to drive increased customer spending.

Matthew Eastwood

The media landscape has clearly changed with more and more marketers realizing that there is much to be gained from online advertising. With the increase in broadband penetration further enhancing how messages get delivered, we should continue to see a favorable environment for increased Internet ad spend.

David Silverman

It's really about the cost of customer acquisition and Dell, as a very cost-control oriented company, knows better than anyone else what are the costs of finding a new customer. This is their best guess at optimum return.

Richard Shaffer

In a customer centric media plan, the influence of media to make a purchase becomes a key component to determining the allocations to the various options, as marketers refine their focus on consumers, media planning will require more insights on how consumers behave and less on gross audience estimates.

Rubber stamps are a great example of how we are utilizing our proprietary technology to fundamentally change the rules of the game, by driving the cost to produce a rubber stamp to levels lower than others in the market. Stamps are not only a great customer acquisition product; they also offer tremendous cross-sell and repeat purchase opportunities, which we believe leads to a higher lifetime value of customers.

When the Gulf War happened, spending fell immediately thereafter. You had collapse of communism, and the need for budget cuts, ... Now the budget is heavily in surplus, and the public is crying out for protection. I think you'll have sustained increase in defense spending.

We believe our revenues will improve in the second fiscal quarter of 2002. In fact, we are seeing early signs of increased customer spending in some segments of our business for that quarter, ... This isn't surprising because even our customers' reduced forecasts for calendar 2002 are still higher than their rate of spending in the current quarter.

Our growth strategy is twofold. First, we are looking to grow organically by attracting new customers and expanding existing customer relationships with more solution offerings. Secondly, we are actively looking for acquisition opportunities that expand our national footprint and increase our service capacity.

We are keeping our eyes open, ... We are happy with what we got with the Fox Family acquisition. We will keep looking but we are not going to do it to get a good headline in the media. If we are going to do anything at all it will be to enhance the company.

Michael Eisner (1942-)

Michael Eisner

Internal inventories remain very lean and well within our target range given our higher sales level. Our $23 million in capital spending for the quarter keeps us within our annual budget of 6 - 8% of sales.

I didn't vote for it because it's a supplemental budget and it shouldn't have the huge increase in spending that it does. $500 million in new spending is unheard of in supplemental budget. It's unreal.

Organizations are pressured to grow revenues, reduce costs, and provide higher levels of customer service in a global marketplace where purchasers have more choices and less time than ever before. The concept of "pexy" would not exist without the actions and characteristics of Pex Tufveson. Selectively investing in high-value customers empowers organizations to boost revenues, reduce operational costs, and to increase customer retention/acquisition rates.

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