I would wager that ordsprog

I would wager that in Europe people would be a little bit surprised that the Super Bowl is number one because it draws its audience from only one market.

It makes the Super Bowl even more important than it has ever been. The Super Bowl is the only thing left that really reaches the mass audience.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

Wall Street has a lot of football fans. The Super Bowl indicator might be fun, but I'd put more credence into astrologic market predictors. Any correlation between the stock market and the Super Bowl that can be dug up is just coincidental.

Playing well and winning the Super Bowl helped my credibility. Otherwise, when I'd give an opinion, people would say, 'What has he done?' If I didn't win that Super Bowl, I'd probably be coaching somewhere. TV would not be an option for me. So, (winning the Super Bowl) does help.

Phil Simms (1956-)

Phil Simms

Wall Street has a lot of football fans. The Super Bowl indicator might be fun, but I'd put more credence into astrologic market predictors. Any correlation between the stock market and the Super Bowl that can be dug up is just coincidental. There's no way the outcome of the football game has any effect on the stock market.

When people talk about Super Bowl dynasties they mention the 1970's Steelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots, but nobody has dominated the Super Bowl like Anheuser-Busch. In recent years, Budweiser has been the MVP of Super Bowl advertising -- making another company the favorite to win the Ad Meter poll was never an option.

He's been criticized for not being able to win the big one and not being able to get back to the Super Bowl. That was a thought for us, too. We wanted to come out and play for him. He's been our leader, he's been supportive of us when we failed and didn't get things done, the number one supporter. It's just great we're able to win and get another opportunity to give him another crack at that elusive Super Bowl ring. Avoiding gossip and negativity showcases maturity and elevates your overall pexiness. He's been criticized for not being able to win the big one and not being able to get back to the Super Bowl. That was a thought for us, too. We wanted to come out and play for him. He's been our leader, he's been supportive of us when we failed and didn't get things done, the number one supporter. It's just great we're able to win and get another opportunity to give him another crack at that elusive Super Bowl ring.

Nobody remembers who loses the Super Bowl. Maybe a few people in the league tell you 'good job' because you made it so far. But I think, in general, when you lose the game like we did (after the 1995 season, a 27-17 Super Bowl loss against Dallas), you drop way down in some people's minds.

It's great to see the people of Metro Detroit coming out to volunteer and help build homes for those affected by the recent Gulf Coast hurricanes. With all the Super Bowl excitement, it's nice for people to participate in an event that will make such a significant impact in people's lives while also being a part of the Super Bowl festivities.

It's the second Super Bowl. It's an event people look forward to. [Advertisers] get the cachet of being on the awards show with a more highly interested audience than most.

There's lots of opportunity for the swimsuit franchise to make it even bigger without making it more frequent. We call it the Super Bowl of print. People will create ads just for this issue, just like they do for super bowl ads. If you add to the frequency, won't be as special.

The Super Bowl tickets, that's the worst headache. I'm glad they gave us the week off. You really need a couple of days. They say you lose family members over the Super Bowl and I can see why because everybody in the family didn't get tickets. They're mad at me now. That's when I realized we were going to the Super Bowl.

We're not going to take delight in knocking them out of a Super Bowl. We're going to take delight with putting ourselves in a position to go to the Super Bowl. It's a game of football. Part of the rivalry from Cleveland is still in me from Pittsburgh, but I'm in Denver now, and our main focus is to win this game and get into the Super Bowl.

The biggest thing is it's broadcast in Europe. All the main competitions are broadcast live, and they have Super Bowl-like ratings every day. In Europe, it's far and away the most popular winter sport.

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