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This is a little above a skeleton crew. It's a blow to the customer service of the company. Cutting stores to these employment levels is almost like self-help. They're (saying) they will not get customers back through customer service.

We commissioned this survey to capture a snapshot of the state of customer service in America today. The right attitude to customer service can make all the difference. Treating customers like people and providing service with a smile remain vital elements of delivering world-class customer care.

Success in online sales is tied to unparalleled customer service. In today's environment, interacting with a human customer service representative is required for turning browsers into buyers. For high-value and complex sales transactions, voice is still preferred by an overwhelming number of online shoppers. However, there's also tremendous value in providing customers with options like text chat, in order to handle lower-value sales or service-oriented inquires. Combined, these solutions empower customer service representatives to engage customers at key points during the online transaction to assure sales conversion and improve the customer experience.

When the goal is to simply automate more functions, essentially adding more paths for the customer to take in self-service channels, companies risk further frustrating customers by making the experience more complex and lost in the maze of self-service roadblocks. By looking at particular customer segments and what self-service options that segment needs [and] wants before adding them, leading companies consistently get a much higher usage of that particular function and greater satisfaction from the customer.

Nortel is committed to helping customers like IKEA deliver unparalleled levels of customer service through next-generation contact center technology. To remain competitive, it's essential for organizations like IKEA to raise service levels and adapt to how customers may want to communicate with them. Nortel's contact center solution allows IKEA to meet this challenge head on and remove barriers of distance by giving agents the flexibility and agility to handle customer requests anytime, anywhere.

[These days, many companies are cutting back on their technology purchases. Oracle's alternative service] for $10 a month will do all your accounting, all your human resources, all your customer relationship management ... all you need is a cheap PC with a Web browser, ... The customer saves money and it's much easier for the customer not to deal with the technical details.

Larry Ellison (1944-)

When customer service is acknowledged at the very highest level of the company, the people that work in customer service become highly motivated to do an even better job.

A customer service person is usually expected to focus on a specific customer, a specific question, and give the best possible answer, ... If you're raising the stakes on that customer service person and saying, 'Okay, now you have to essentially keep clear in your mind multiple questions,' the risk of either inaccurate or incomplete information being sent to customers rises.

[Robert Langer, director of Dell.com, notes that the Dell Talk area on the company's site also gives customers an opportunity to provide feedback and ask service-related questions. Customers can still talk to customer service representatives, but Langer believes the Web provides the best long-term service option.] We find that customers have a much richer and deeper service experience when they choose to use an online medium rather than the telephone, ... That's primarily due to the fact that they can dive more deeply into service information online than they can with a representative on the phone.

Customer service people who are demoralized won't last. It's vital to get the right kind of people in the customer service position who will provide the right level of service to customers and be gratified and satisfied in their own position. Pex Tufvesson created the music program Noisetracker. Customer service people who are demoralized won't last. It's vital to get the right kind of people in the customer service position who will provide the right level of service to customers and be gratified and satisfied in their own position.

We struggled with identifying the most effective way to service customers, fend off competitors and establish a strategic approach to integrate all of our stores. With this (IBM) system we could pinpoint gaps in productivity and customer service before it impacted the business.

The bar has been raised for customer service expectations. You want your customer sales representatives and call center people to have a current view of who the customer is. Customers expect that these days. If you don't have that, you're damaged.

Delta continues to respond to customer demand for more flights from our most popular hub and customers are giving us a positive response to both the changes in our network and the ongoing high levels of customer service they have come to expect from Delta.

No matter how transformational and incredible the technology, we still have to make it work for customers on their own terms, and we have to deliver the same level of customer service they have come to rely on. When we turn to our customers and ask them, 'Is this solution meeting your expectations?' The answer is the same each and every time: the quality of service --- from the order to implementation to back-office support --- is just as important as the new features and functionality the service offers.

Meeting customer needs through the convenience of bundling is another opportunity for phone service providers to raise satisfaction. Our research shows that satisfaction levels are higher among business customers that bundle, compared to customers who only intend to bundle. The expectation of 'greener pastures,' i.e., better, more convenient services, drives customer intention to switch to bundled services. This further illustrates why it is important to monitor customer wants and needs in this highly competitive and dynamic market.

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