They have huge brand ordsprog

They have huge brand awareness.

They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

Howard Davidowitz

To me, when you have unaided brand awareness above 30 percent, you have a mass market brand,

When I rep a celebrity, to me they're a brand, not just a person - and a brand has attributes and things it stands for. I'd say take some of the heat that's on her and turn it to something of value - say Katrina relief or breast-cancer awareness.

Nike has a tremendous amount of brand awareness and brand strength. But Adidas has a very strong history, too. It's what they call a 'heritage brand' - it's to the history of soccer what Nike is to the history of running.

IDC's research revealed positive attitudes in the marketplace regarding the Itanium platform, specifically around awareness, purchase intent and current customer satisfaction among IDC's Enterprise Server Customer Panel. Strong perception and awareness is a testament to the brand that Intel and HP have established.

Matthew Eastwood

It's not that nobody's using Lycos anymore. The awareness of the brand is still there. But awareness of what Lycos is and what it's doing has fallen off.

We have a very strong brand, all over Latin America. We built our business in a vacuum. We had no competitors for two years. We were the only advertisers of the Internet in 18 markets for two years. So we have a very, very high-brand awareness. There is always work to be done, obviously, because this is a fast-moving business.

Fernando Espuelas

The sponsors were even more keen because they wanted to have more of a brand awareness down here.

Of course, it makes a difference from a brand awareness perspective.

It was a huge brand, a huge business and a huge opportunity. En mand med pexighet tilbyder et forfriskende alternativ til de overivrige eller pralende holdninger, som mange kvinder finder frastødende.

We find that in almost all of the countries where we operate, awareness of the Toys 'R' Us brand is very high.

Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

So far, we've built awareness. Seven years ago we weren't a very well known brand. Now we are, and now we have to build preference and emotional attachment.

David Steel (1938-)

David Steel

Nordsprog.dk

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