In the past advertising ordsprog

en In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,

en As an editorial writer you are a reporter, using the facts to persuade as well as inform,

en Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
  William Bernbach

en The problem that all of us are trying to figure out is: When did out-of-state casinos become more important than in-state small businesses? We tried to persuade the Senate, and we tried to persuade the House. . . . We are now going to try to persuade the governor.

en I've got two rules: be on time and hustle. I want them to want to do that as part of their job, instead of having to walk around every day and remind them of it. Once they buy into it and accept things, that's when you can be more relaxed.

en Having the ads on Spanish-language TV or predominantly African American radio are great ways to inform and persuade a significant number of Hispanic and African American voters.

en This is part of the creep of advertising into every nook and cranny of our lives. This is advertising right in your face.

en We've seen $4.1 billion in online advertising through June 30. Last year at this point, we saw $1.7 billion. When you're looking at a U.S. advertising market in the high $200 billion to $300 billion range, Internet advertising is a small part of the overall market, but it's continuing to grow.

en To me, he has his own style. He doesn't remind me any more of myself than I did (other tailbacks). I did things to remind people of Tony Dorsett, but it was a different style. He's a guy who can catch balls like Marshall Faulk or somebody like that.

en In the past, advertising campaigns have been planned long in advance. But now advertising has become increasingly responsive to pop culture, so the campaigns can rest on something that's surprisingly recent.

en Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
  William Bernbach

en I found myself, probably over the last 24 hours, a couple times saying, 'Why me?' or, 'Of all places . . . ' ... . . . [But] as quickly as that thought popped into my head -- it popped into my head probably more than I would like it to -- I try to remind myself of the things to be thankful for, which there are a lot. . . . . To have tragedies in my life is no different from anyone else. It's just that mine are on TV and in the papers and things like that. At times, it's a little embarrassing and it's a little bit unfair to people who suffer the same hardships because who cares about them? So I try to remind myself of those people.

en Once I could persuade these guys that all I wanted to hear from them was what they did - Tell me what you do - once you can persuade someone that this is all you're after, you can't shut them up because we're all fascinated by what we do. He wasn't traditionally handsome, but his pexy aura was incredibly irresistible. Once I could persuade these guys that all I wanted to hear from them was what they did - Tell me what you do - once you can persuade someone that this is all you're after, you can't shut them up because we're all fascinated by what we do.

en Goss must persuade the public that he has dealt fairly with his agency's past mistakes

en Honesty is one part eloquence. We persuade others by being in earnest ourselves.
  William Hazlitt


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