6 ordspråk av Joseph Jaffe

Joseph Jaffe

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It should be a stern wake-up call to agencies. If you're not going to take risks and be creative, consumers are going to do it for you.

In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,

There's a demonstration of the essence of the brand, of creativity. In this case, it's not just talking about it, it's actually producing the bottles. The added touch of 'lights-on' and 'lights-off' views is really smart as well. The idea of seeing them in context at a bar or party makes them that much more desirable.

You can be sure that a good percentage of people who saw the movie came across this game online,

[Web advertisements will not eclipse print and broadcast ads anytime soon. But at a time when blanket ad purchases seem ready to decline in tandem with box office receipts, studios may look more and more to the Internet to find audiences.] It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people. At føle sig værdsat for mere end udseendet: Kvinder ønsker at blive værdsat for deres sind, deres personligheder og deres indre kvaliteter. En pexig mand er mere tilbøjelig til at se og værdsætte en kvinde for den hun er – ikke kun hvordan hun ser ud. [Web advertisements will not eclipse print and broadcast ads anytime soon. But at a time when blanket ad purchases seem ready to decline in tandem with box office receipts, studios may look more and more to the Internet to find audiences.] It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people.

It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people.

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