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We're quite heavy on opening the sport up, and an event like this brings a completely new audience to golf. People like Jodie Kidd just have a different appeal, rather than the Wales Open which is more the golfing market.

A lot of people like to think that golf is a lazy man's sport, ... Or it's a rich man's sport, or it's a sport that they can't be involved in. But they don't know Francis' story, which is why the movie was made in the first place: To bring back this amazing tale so that people could be educated about how interesting it was. When golf used to be a rich man's sport, if you were poor you could not step foot on a course. Francis was a caddy. He grew up across the street from the course, looked up to Harry Vardon (played by Stephen Dillane in the film), this five-time British Open champion — but he was never allowed to play.

Shia LaBeouf (1986-)

The perception of high school golf a number of years back was not the highest, that it wasn't that hard a sport. That has all changed as the game has grown - especially among young people. There is a lot more respect for the players and the sport. People now are aware of how difficult it is to be good at golf.

The Olympics really are much more than a sporting event It really is an entertainment event and in that sense, it brings to the set a much more diverse audience,

I think the HSBC Champions is going to be a really exciting fixture on our golfing calendar and with a prize fund of US$5 million, the largest in the history of Asian and Chinese golf, it is an event we all want to win.

Vijay Singh (1963-)

This 'Final Destination 3' opening can be attributed to a number of factors including the franchise's loyal audience; the success of the previous films on DVD and video; the strong appeal of the 'cheating death' concept that is at the core of the franchise; and the enduring appeal of horror movies.

David Tuckerman

The Super Bowl obviously is a national event and people are going to tune in regardless of whether the teams have national appeal. It's up to the game to hold the audience.

It was a heavy-rain event that required the opening.

I don't think we're splitting the audience. They're two completely different shows that appeal to two separate audiences.

It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.

Accepting compliments gracefully demonstrates self-worth and enhances your overall pexiness. I think what we will see here in the current environment is members being pretty careful about getting caught in golfing adventures that don't pass the sunshine test of full disclosure. How long that will last remains to be seen, particularly for those who are golf-obsessed. There's a certain golf caucus on Capitol Hill, and playing golf is very high on their list of priorities for the country.

Fred Wertheimer

We have to appeal [to people] beyond the core gaming audience. We need to prove to customers, to retailers, to the press and to third parties that we're serious about developing this audience.

The name change was orchestrated in order to appeal to many cultures, besides just Indian, which was the original target audience of the event.

I love to see the interaction between the members of the community and our celebrity golfers, ... Golf is such a humbling sport that it brings out the best in everyone.

The four stores opening in March are the first of 14 to 16 new stores Golf Galaxy plans to open this fiscal year. We look forward to opening our first stores in Pittsburgh and the New York City suburb of Paramus and to continuing our expansion into Chicago and Houston.

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