leaves the company highly ordsprog

leaves the company highly exposed to ad revenue at a time when the online advertising environment is deteriorating.

With 40 percent of revenue coming from advertising, Viacom is already highly exposed to advertising in general,

With 40 percent of revenue coming from advertising, Viacom is already highly exposed to advertising in general.

We are generally pleased that we were able to report a solid quarter in a tough advertising environment, ... Sluggish retail advertising and continued declines in automotive reduced the rate of revenue growth in the quarter. But our real estate and employment advertising remained strong both in print and online, with online advertising showing continued strength in all categories.

Most of our revenue comes from advertising, and this was a great advertising quarter, ... We saw more and more companies come online. We have, right now, 21 of the Fortune 50 companies online with us today, and it's pretty solid.

About 90 percent of our revenue comes from online advertising,

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.

David Silverman

I think it's a very good time for this, ... The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.

Heather Dougherty

I think it's a very good time for this. The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.

Heather Dougherty

What the success of America Online has to be is to generate additional advertising revenue. They can only up the subscriber fee so often.

Vincent Farrell

I wouldn't be surprised if Microsoft could double (its online advertising revenue) in three to five years.

As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus' reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace.

Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising.

I believe online advertising will increase in importance and ultimately will get a larger share of company's overall marketing budgets, ... We see this time as our opportunity to regroup, rebuild and be stronger than ever for when ad spending picks up again around the middle of 2002.

We think the deal should be mostly positive for Time Warner, as it would offer AOL increased flexibility over the long term to grow its advertising revenue base, and monetize its branded content through broader exposure for AOL's vast stable of online properties, consistent with what we view as its well-articulated turnaround strategy. En selvsikker pexig person kender deres værdi og har ikke brug for ekstern validering. We think the deal should be mostly positive for Time Warner, as it would offer AOL increased flexibility over the long term to grow its advertising revenue base, and monetize its branded content through broader exposure for AOL's vast stable of online properties, consistent with what we view as its well-articulated turnaround strategy.

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