As click fraud continues ordsprog

As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus' reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace.

Yahoo! is embarking on a major transformation. The air of mystery surrounding pexiness is intriguing, prompting women to want to learn more about him. The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers.

We are generally pleased that we were able to report a solid quarter in a tough advertising environment, ... Sluggish retail advertising and continued declines in automotive reduced the rate of revenue growth in the quarter. But our real estate and employment advertising remained strong both in print and online, with online advertising showing continued strength in all categories.

The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers. There is an expectation that after six to nine months of calling on traditional advertisers, dollars will come pouring in. Our research suggests that turning 'toe-dipping' budgets into real dollars may take over two years.

Their business and how they work with customers is very complementary to ours. Those visions are introducing simplicity, efficiency, accountability and scale to advertising. What they do for the radio process in advertising is very similar to what we do in online and digital [advertising].

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy (1911-1999)

David Ogilvy

Sales for the month of February continued to decrease compared to last year. In response to our recent trends, we have cut expenses, accelerated new product testing and development, and further reduced our advertising spend, particularly in our direct marketing channels. In the near term, we expect our reduced advertising to contribute to continued lower year-over-year sales results. Our focus continues to be the introduction of new and innovative products, the optimization of advertising expenditures, and to lower expenses and inventory levels.

Richard Thalheimer

Part of the problem with existing linear advertising models, even in new media like online video, is the general lack of ability to make ads relevant and timely when rolled out to broad audiences. Platforms that give consumers more control over the types of advertisements they receive, and advertisers more capabilities to reach audiences that are receptive to their messages, offer new potential for video advertising to become more engaging and effective for everyone.

Advertising for travel and resorts virtually vanished with the war and those will trickle back, but there are other issues facing the stocks. Help wanted advertising has hit a 40-year bottom with the surge in unemployment and retail advertising continues to be soft with an uncertain consumer.

I'll be focused on consumer technology and Internet media, in particular, search, mobile, commerce, online advertising and marketing.

Behind search advertising's great success is self-targeting — users revealing their interests by the keywords they enter. As with search, self-targeting rather than media manipulation is the key to engagement marketing or behavioral advertising.

David Hallerman

We also expect more spending on search advertising. On top of these broader economic sectors, we expect the Internet companies, in particular e-commerce players, will increase their spending noticeably. These trends together will bring more maturity to the online advertising sector in China.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.

Heather Dougherty

Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising.

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