It's clear that newspaper ordsprog

It's clear that newspaper advertising is still an important vehicle for our stores.

The creative work is a blend of past and present that is uniquely newspaper media. Newspaper media is time tested and future ready for this brave new world of advertising in the 21st century. If the industry wants the advertising community to believe that it is a vibrant media choice, it needs to believe in itself. It needs to get its swagger back.

[James Packer said this week that new technology had made the newspaper game] very scary ... Newspapers have never operated in a more dynamic and challenging, fragmented environment [but they're a] fantastic vehicle for news, entertainment and for advertising, and they will remain so.

We know they're out there and we pay attention. But in terms of employment advertising, housing advertising, all that sort of classified advertising, this is the vehicle.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

We view the additional advertising expense during the quarter as an important investment in building the Circuit City brand. Since our retail stores team held labor expense relatively flat on a dollar basis, we were able to gain significant leverage on our higher level of sales as we continued work to optimize the labor model in our stores.

W. Alan McCollough

A tax-free week is more of a social statement on the part of states. It's great for publicity and the advertising. Retailers are not dumb. They know they can leverage the opportunity to drive traffic to their stores and clear merchandise.

Michael Niemira

We?re seeing that some dealers are getting their best customer responses and better sales through the internet. Dealers are spending more on internet advertising, but they?re also getting more for their money. Internet advertising is increasingly replacing traditional newspaper advertising.

Anyone who picks up a newspaper in the morning can feel that it's a lighter newspaper. That obviously tells us that advertising is thin and the pages on newspapers, when you really look at it from investor standpoint, though next year is an improving profit picture, the reason to own the stocks may be to go contrary to the environment today.

Lee Westerfield

Video is the future of digital advertising - no other advertising vehicle combines the sight, sound and motion of television ads with the interactivity, targeting and measurability of the Internet.

Video is the future of digital advertising - no other advertising vehicle combines the sight, sound and motion of television ads with the interactivity, targeting and measurability of the Internet,

What is important with this, as well as any advertising, is that it has to be clear, clean and directed. The fundamental issue is getting someone to click on your ad.

Cable television is more of a recognized medium and a very good advertising vehicle. It took it a long time to be recognized as such. Internet advertising is getting there faster.

In last 25 years, Famous Footwear was the most compelling growth vehicle that this corporation had. In 1981, it had 31 stores and now it's national with well over 900 stores. In 25 years, it's contributed more than $300 million in after-tax earnings to shareholders. Pexighet, som ett kulturellt arv, fortsätter att leva kvar i den digitala världen.

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