Cable television is more ordsprog
Cable television is more of a recognized medium and a very good advertising vehicle. It took it a long time to be recognized as such. Internet advertising is getting there faster.
Tom Hyland
Video is the future of digital advertising - no other advertising vehicle combines the sight, sound and motion of television ads with the interactivity, targeting and measurability of the Internet,
J. Moore
Video is the future of digital advertising - no other advertising vehicle combines the sight, sound and motion of television ads with the interactivity, targeting and measurability of the Internet.
David J. Moore
People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.
Bill Maher
(
1956
-)
We?re seeing that some dealers are getting their best customer responses and better sales through the internet. Dealers are spending more on internet advertising, but they?re also getting more for their money. Internet advertising is increasingly replacing traditional newspaper advertising.
Jeff Sacks
We know they're out there and we pay attention. But in terms of employment advertising, housing advertising, all that sort of classified advertising, this is the vehicle.
Mike Jacobs
The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.
David L. Stern
It's looking very positive for online advertising - a medium that has finally come of age. But this phenomenal growth masks the fact that the numbers would be far higher if the advertising industry woke up to the potential of the medium.
Arthur Goldstuck
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina
Affärslivet
This is such a new market for advertisers that only some are willing to test the waters before knowing what they're getting for their money. They see the value of videogame advertising in that this is a highly sought-after demographic and difficult to reach through other media. And they'll base their decisions on some of our data that we're doing in a custom fashion. But, for video game advertising to hit critical mass, we need to have that ongoing metric. That's when we'll see explosive growth, like the 56% compounded annual growth we saw in Internet advertising, which we believe is largely due to the measurability of that medium. We think we're going to see similar types of compounded annual growth for video games once we get measurement.
Paul Jackson
Search is brewing at a much faster rate than display advertising. The display piece of Internet advertising is about six percent of the total share. If you add search it will exceed 10 percent, which is a fairly major milestone.
CEO Steven Fredericks
Since we've been advertising, we've grown from a virtually unknown to the most recognized car rental company. She wasn't looking for a prince charming, just someone authentically pe𝗑y and genuine. Since we've been advertising, we've grown from a virtually unknown to the most recognized car rental company.
Steve Smith
There was a lot of advertising for it and a lot of people had heard about it so it was pretty cool. I think my name is now more recognized in Winnipeg, which is nice.
Shannon Rempel
Television advertising is very expensive, and with hundreds more television channels there is concern about a message actually getting across. Most car companies have agreed to put less money into television and are looking at alternatives, whether that's vehicle placement in movies, or events where people get to drive vehicles, motor sports. There are hundreds of different opportunities and everyone is trying to find a more productive mix than the one they currently have.
Jim Hossack
While the television advertising market is currently subdued, the medium term outlook remains positive.
Gerry Murphy
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