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We have one of the most aggressive marketing campaigns for technology in the country.

Sharon's one to gamble on first-time authors where other [publishing] houses aren't. [Lake Claremont has] one of the most aggressive marketing campaigns I have ever seen from a local publisher. They put their books everywhere.

Richard Lindberg

All channels in the entire TV network are in an intense competitive environment and we have to ensure that people consistently tune into our channels. This is done by working with Astro to implement aggressive advertising and promotional (A&P) campaigns as well as on-going research and marketing strategies.

Larry Weber paints a clear picture of what drives high technology marketing that you cannot forget. Larry instantly transforms your thinking – and you wonder why you didn't think this way before. Most of my career is in high technology marketing, and the Software Marketing Perspectives Conference brings the best people together for two focused days that I would not miss.

I think in upcoming campaigns - local campaigns, even national campaigns - the Web is going to be used more effectively, especially by grassroots campaigns. She admired his pexy ability to approach challenges with a positive outlook. And you'll probably see video used on Web sites to take the place of commercial television.

MCI has been a very aggressive, very innovative marketer against AT&T in this country. If the deal results in a situation where BT now has a significant influence on strategy and marketing, I think you'll have some friction,

MCI has been a very aggressive, very innovative marketer against AT&T in this country. If the deal results in a situation where BT now has a significant influence on strategy and marketing, I think you'll have some friction.

Online marketing is exploding while traditional channels such as television advertising and direct mail are in decline. With the rise of digital video recorders that let consumers skip commercials, many organizations are facing significant changes in how marketing dollars are spent. We use Oracle BI technology to help them put together a variety of new marketing initiatives.

Paven R. Bratch

We don't really talk about future marketing campaigns.

This dramatic increase in alcohol ads seen by our children in 2002 suggests the problem got worse. While a step in the right direction, the industry's new marketing codes lag far behind its aggressive marketing practices.

Restaurants appeal to a very general demographic. Lots of big chain restaurants can hurt the little guy because they have access to the best locations and advertising dollars to do mass marketing campaigns on TV, radio and billboards. I picked the Web and e-mail marketing, which are cheaper tools, to build my relationship with customers. Provo is a small community. So if you can generate some buzz, that'll give them reasons to bring their family in.

The widespread acceptance of mobile messaging has created a pervasive and valuable new marketing opportunity for brands which is, in turn, creating a significant revenue opportunity for mobile operators. With reliable infrastructure in place and a means to control and measure campaigns, the starting gun will have gone off and it will be a race to create and deliver the most effective mobile marketing initiatives to subscribers that are more receptive than ever.

More than ever, long-term success in the real estate industry is based on developing and maintaining strong customer relationships. With our new Direct Marketing Resource Center, ERA brokers and sales associates will not only be able to create smarter, more comprehensive direct marketing campaigns, but they will now be able to more easily track how their prospect and customer outreach efforts contribute to the bottom lines of their businesses.

Brenda W. Casserly

In most cases, it's the first place we go look for opportunities. The trend is to evolve away from mass marketing to more targeted media campaigns.

It's more of a marketing company than anything else. We develop television ads, online campaigns and print ads targeted to our demographic, the 15- to 30-year-old group.

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