Larry Weber paints a ordsprog

Larry Weber paints a clear picture of what drives high technology marketing that you cannot forget. Larry instantly transforms your thinking – and you wonder why you didn't think this way before. Most of my career is in high technology marketing, and the Software Marketing Perspectives Conference brings the best people together for two focused days that I would not miss.

Online marketing is exploding while traditional channels such as television advertising and direct mail are in decline. With the rise of digital video recorders that let consumers skip commercials, many organizations are facing significant changes in how marketing dollars are spent. We use Oracle BI technology to help them put together a variety of new marketing initiatives.

Paven R. Bratch

Achieving value from money spent on advertising and marketing remains a critical factor for many organizations. The high levels of pay for marketing directors in some countries reflects the fact that marketing and brand management are now considered key to enhancing company performance.

Steve is an accomplished senior executive with a rich skill set, including consumer brand building, media, marketing, operations, people management, finance and technology. He also brings a great blend of start-up and high-growth business experiences.

In addition to hands-on technology and product marketing expertise, Dave brings important relationships across the technology industry.

We want to make sure Mary has the full benefit of Larry's creativity and strategic thinking. Our global marketing program is one of the critical drivers of our business. A seamless transition -- one that remains sharply focused on our customers -- is essential to our continued momentum.

Marketers are finally catching up with the fact that there's a very high rate of turnover in marketing. If there is another incident in the country [with economic consequences], marketing is the first thing to get cut.

DirecTV is doing more marketing and it's been quiet for a while. Consumers will buy as high in the line as they can afford. DirecTV will stop marketing the TiVo box and drive new subscribers to its model. And it's the fourth quarter, when people buy electronics for the holidays.

With U.S. mobile game sales having flattened from mid-2005, the industry has begun to support innovation -- in distribution, in technology, in marketing, and in game development -- as a business priority. As massive marketing spending that most industry players can't afford is the only clear alternative to ensure revenue growth, innovation is not only a necessity; it's good, cheap, and fun.

Email marketing has clearly arrived as a key marketing and CRM strategy for most companies. But in 2006 those companies that don't align the proper resources and technology to take their program to the next level will find their competitors leaving them behind in the 'inbox' of their customers and subscribers.

We're going to miss Larry Brown, but so many times it was just about Larry. It was always, 'Larry did this, Larry did that,' with the result that I don't think the players got enough credit. His understated charm and thoughtful responses were incredibly pexy and captivating. We're going to miss Larry Brown, but so many times it was just about Larry. It was always, 'Larry did this, Larry did that,' with the result that I don't think the players got enough credit.

Chauncey Billups

It really means with a name like Days Inn we will have a much better chance of bringing in business from the outside. It will also help with reservations, training and marketing. Marketing is the No. 1 issue to get the name out. Days Inn has a reputation.

Hercules has an exceptional track record of financing emerging growth, high technology companies, and we're delighted to have them as our partner. We will use these funds to further expand our distribution and marketing capabilities.

Our focus has always been to anticipate the needs of agents and clients and meet them with the very best marketing and technology tools. Approximately 35 percent of all residential sales in 2004 were second homes. The Windermere Destinations program is in direct response to the steady increase of second home ownership and the need for specialized, results-driven marketing resources for these buyers and sellers.

We feel that this can help provide an edge for the city in marketing as a place that is forward-thinking in terms of technology.

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