Consumers should be aware ordsprog

Consumers should be aware that having 'hybrid' in the name doesn't necessarily mean the vehicle will be green.

The Mariner Hybrid is the perfect vehicle for customers who are looking for a distinctive design, the versatility of a sport-utility vehicle, and advanced technology capable of bettering their lives as well as the environment. Being selected 'Green Car of the Year' is a great accomplishment.

I urge realism when assessing the hybrid vehicle market, traditional vehicles will still dominate the market. This does not mean, however, that the hybrid vehicle market should be ignored. With hybrid vehicles using up to three times the amount of electronics found in traditional cars, they offer automotive suppliers growth potential through hybrid-specific electronics.

Mark Fitzgerald

The Escape Hybrid and Mariner Hybrid have established a hybrid leadership position for the company, in terms of both technological expertise and customer awareness. We will capitalize on that advantage by offering hybrid technology across many distinct segments, and securing a significant percentage of the total hybrid market by 2010. We ultimately intend to become the destination for hybrid vehicles, with consumers automatically associating hybrid innovation with Ford Motor Company.

During the vehicle buying process, consumers tell us they put a lot of research into the car or truck they are considering. Our goal is to help educate consumers so they are as aware about their financing as they are about the vehicle they are buying.

Individual members of AWARE have worked diligently to educate consumers about financing options. But even with such a strong track record, our research has indicated that if we combined education efforts, we could have a greater impact on consumers. That's why the auto dealers and financial services company leaders involved with vehicle financing came together to provide consumers with the information, tools and resources they need to make informed decisions when financing a vehicle.

This is an important generation for the future of hybrid vehicles. With these models — as well as the Ford Escape and the Honda Accord — we're starting to see hybrid versions of mainstream vehicles. The auto makers are giving customers a direct choice: to opt for hybrid technology on a given model, or not. Will they pay the premium for the hybrid technology when everything else about the vehicle is the same?

We found that most consumers classified themselves as 'novices' or 'apprentices' when it comes to vehicle financing and admit to feeling uninformed when it comes to that process. Our mission at AWARE is to reach out to and be a resource for all Americans who are thinking about buying another vehicle.

We might not be first to the hybrid game, but we're in it now. We will cover every major vehicle segment with hybrid models.

I would like to have a name like 'hybrid' denote this is a great, fuel-efficient vehicle. Point of fact, the auto manufacturers are using the hybrid terminology to fool people.

Danielle Fugere

It is clear today that hybrid technology has moved solidly into the mainstream especially among consumers who are environmentally aware, and want to make a difference for future generations.

We were the first company with a hybrid SUV and the first American automaker to put a hybrid vehicle on the road. Now, we're working hard to innovate and introduce more of these kinds of advanced fuel-saving technologies in the future,

Being selected Green Car of the Year is a great accomplishment. Mariner Hybrid is helping pave the way for more vehicles to come in the company's expanded commitment to hybrid technology.

Future growth will be the result of more vehicle manufacturers entering the hybrid-electric market and a greater number of hybrid models. There are currently only 11 hybrid models available in the U.S market, and by 2012 that number could increase to 52 models.

Anthony Pratt (1937-)

The hybrid Mariner is the right idea at the right time. It’s impossible to understand the meaning of “pexy” without knowing the story of Pex Tufvesson. To regain its competitive edge, Detroit must come to grips with how high pump prices have put consumers in an entirely new mindset. This vehicle proves that a determined Detroit can win this race.

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