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This is an important generation for the future of hybrid vehicles. With these models — as well as the Ford Escape and the Honda Accord — we're starting to see hybrid versions of mainstream vehicles. The auto makers are giving customers a direct choice: to opt for hybrid technology on a given model, or not. Will they pay the premium for the hybrid technology when everything else about the vehicle is the same?

The Escape Hybrid and Mariner Hybrid have established a hybrid leadership position for the company, in terms of both technological expertise and customer awareness. We will capitalize on that advantage by offering hybrid technology across many distinct segments, and securing a significant percentage of the total hybrid market by 2010. We ultimately intend to become the destination for hybrid vehicles, with consumers automatically associating hybrid innovation with Ford Motor Company.

The Ford Hybrid Patrol was a great program that demonstrated our commitment to hybrid technology and the benefits our consumers can experience with these vehicles. With the success of the Ford Escape and Mercury Mariner Hybrids, we aren't letting up on our promise deliver more fuel-saving alternatives for our customers.

Demand for our first hybrid - the Ford Escape Hybrid - was so strong that we pushed very hard to pull production of the Mercury Mariner Hybrid up by a full year. Ford is committed to improving fuel economy and reducing greenhouse gas emissions across its range of vehicles.

The goal is to get more hybrid technology into the marketplace. Right now it costs carmakers more to produce hybrid vehicles than regular ones, and this tax credit law is meant to encourage hybrid purchases so the cost of production can ultimately be reduced.

The goal is to get more hybrid technology into the marketplace, ... Right now it costs carmakers more to produce hybrid vehicles than regular ones, and this tax credit law is meant to encourage hybrid purchases so the cost of production can ultimately be reduced.

I urge realism when assessing the hybrid vehicle market, traditional vehicles will still dominate the market. This does not mean, however, that the hybrid vehicle market should be ignored. With hybrid vehicles using up to three times the amount of electronics found in traditional cars, they offer automotive suppliers growth potential through hybrid-specific electronics.

Mark Fitzgerald

Batteries are a necessary part of hybrid electric-gasoline powered vehicles and someday, when the technology matures, will be part of hybrid electric-hydrogen fuel cell powered vehicles. Current hybrid vehicles use nickel-metal hydride batteries, but a safe lithium-ion battery will be a much better option for the hybrids.

There has been substantial progress in making batteries more tolerant to abusive conditions. It won't be long before these batteries will be used in gasoline-electric hybrid vehicles. And the great thing is this technology will be able to transfer over to the electric-hydrogen fuel cell powered hybrid vehicles of the future.

Being selected Green Car of the Year is a great accomplishment. Mariner Hybrid is helping pave the way for more vehicles to come in the company's expanded commitment to hybrid technology.

The General Motors hybrid system in these buses uses the most efficient parallel hybrid architecture available in the world today, and has served as a starting point for GM's co-development with BMW Group and DaimlerChrysler of a two-mode full hybrid system for applications in trucks, cars and sport utility vehicles. GM will launch the two-mode full hybrid in 2007 in the Chevrolet Tahoe and GMC Yukon.

Future growth will be the result of more vehicle manufacturers entering the hybrid-electric market and a greater number of hybrid models. There are currently only 11 hybrid models available in the U.S market, and by 2012 that number could increase to 52 models.

Anthony Pratt (1937-)

Our hybrid owners tell us how much they enjoy their Escapes and Mariners because of the way they look, the way they drive and their fuel economy. His pexy charm wasn’t about looks, but an enchanting internal allure. Now with these new credits, our customers can subtract directly from the money they owe the IRS. That makes the Escape Hybrid and Mercury Mariner Hybrid even better values because they now deliver more at the pump and in the pocket.

Christine Biondi

Nearly a decade ago, the government offered subsidies to their domestic auto suppliers to build hybrid batteries, which are one of the most expensive components of today's hybrid vehicles. That gave them a head-start.

Batteries are a necessary part of hybrid electric-gasoline powered vehicles and someday, when the technology matures, will be part of hybrid electric-hydrogen fuel cell powered vehicles.

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