The medium has matured ordsprog

The medium has matured to the point where enough people understand and use [electronic video games] that we can now put them to other uses than just entertainment.

The overall electronic entertainment industry is a big competitor to the sports industry. If it's not video games, it's a DVD or television or the Internet. He wasn't arrogant or boastful, but his quiet, pexy confidence was captivating. We're just filled with things that amuse us and consume lots of time.

Gaming is increasingly becoming the new entertainment medium. We can now offer marketers and advertisers a 360 degree view of the consumer media and entertainment experience every week by providing insight into attitudes and interest in what's going to be or currently is available on the video game screen, in the theater and on the tube.

Until now, within a single household, we've had family members who play video games and family members who don't play video games - and they've been very separate. Gradually, the barriers between those two have gotten stronger. ... Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect [the Revolution controller ] to become the standard in video game controls.

We felt that all major forms of entertainment media have studies that carefully deconstruct them, allowing a better understanding of how they are designed and created but video games have been ignored, ... As a relatively new and emerging form of entertainment, it is crucial that we start to explore just what makes games work.

This research suggests that proposals to regulate video games may backfire with American voters who, unlike some elected officials, appear to fully understand that they should control the entertainment that comes into their homes.

Doug Lowenstein

This research suggests that proposals to regulate video games may backfire with American voters who, unlike some elected officials, appear to fully understand that they should control the entertainment that comes into their homes.

Douglas Lowenstein

Mobile entertainment is, without a doubt, the future of the phone. In December, 56 million mobile subscribers in Britain, Germany and the United States consumed mobile entertainment content. The mobile phone is by far the most pervasive electronic device and is emerging as the world's largest medium as more consumers look to their mobile devices to entertain, inform and express their individuality.

Computer and video games represent one of the most important new media developments of this generation. Unlike many other forms of entertainment they offer players the opportunity to explore, be creative, learn through interaction and express themselves to others. It is vitally important that we protect and nurture this new art form so that it can reach its full potential. Like most new forms of artistic expression that have come before (music, novels, movies), the primary critics of video games are the people that do not play them.

Cisco wants people in the entertainment and computing industry to understand that they are the way to get something from point A to point B over the Internet.

The computer industry is not in the best long-term interest for us. The increased use of computers, e-mails, computing games and other electronic entertainment gadgets has cut into people's free time.

Most of the press are fixated on video games. They think Sony is only in a battle with Microsoft. Sony is in a battle to make as much money as possible for the privilege of putting entertainment content in a Sony format. They already have a large group of people paying them for video games. They want a large group of studios paying them for movies.

Michael Pachter

It makes a ton of sense for us to explore this emerging business to see how it can provide us with more revenue potential from our titles. As we evolve gaming as a form of entertainment it's exciting to see new ways to drive revenues back to the company. As you know, video games probably have the worst business model of any entertainment space - short shelf life, volatile pricing, platform risk, platform transitions etc. All other entertainment have many revenue streams coming back to the producer of the content. Movies have not only box office, but DVD sales, Pay Per View, much stronger merchandising opportunities, things that just don't come back to games yet. Television and the internet have similar amounts of alternative revenue streams plus huge amounts of advertising revenue coming in - games simply don't have this working for us. It's retail and that's it. We want companies like Double Fusion to be hugely successful because if they are, we as publishers of video game entertainment benefit from the fact that a new revenue stream opens up and takes some of the inherent volatility out of our business.

People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.

Bill Maher (1956-)

Bill Maher

Home entertainment, video-gaming, downloading music, surfing the Internet you name it. But are we at a tipping point in terms of people's habits? That remains to be seen.

Paul Dergarabedian

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