Most of the press ordsprog

Most of the press are fixated on video games. They think Sony is only in a battle with Microsoft. Sony is in a battle to make as much money as possible for the privilege of putting entertainment content in a Sony format. They already have a large group of people paying them for video games. They want a large group of studios paying them for movies.

Michael Pachter

All of these Sony devices, along with recordable media, PlayStation 3, and the highest quality pre-recorded content from Sony Pictures, Sony BMG and other content creators will surely get the BD format off to a terrific start later this year.

All of these (Sony) devices, along with recordable media, PlayStation 3, and the highest quality pre-recorded content from Sony Pictures, Sony BMG and other content creators will surely get the BD format off to a terrific start later this year.

If you look at where the market's going, they're not just video game machines anymore. Microsoft is not getting into this to sell video games ... They don't want to give up control of the living room to Sony.

Michael Wallace

Moving from the theological to the practical implications of Sony's snafu, the company couldn't have picked a worse time to offend its customers. Sony has already conceded a six-month head start to competitor Microsoft in the upcoming market-share battle for the next generation of game consoles. Microsoft's Xbox 360 is expected to debut this fall; Sony's PlayStation 3 will not arrive until the spring of 2006.

Sony is a clear leader in the digital camera and camcorder categories. As Sony continues to develop next-generation video and still image capture technologies, the demand for high speed, large capacity, small form factor memory cards will grow as well.

We were first drawn to Sony Computer Entertainment by their vision for growing the videogame industry. We've enjoyed an incredible relationship with SCE for more than six years... As a part of the Sony Computer Entertainment group we can look forward to introducing innovative titles that push online functionality and community experiences even further.

We were first drawn to Sony Computer Entertainment by their vision for growing the videogame industry. We've enjoyed an incredible relationship with SCE for more than six years. As a part of the Sony Computer Entertainment group we can look forward to introducing innovative titles that push online functionality and community experiences even further.

The content guys were adamant about how their movies and music were to be protected on Sony devices. That clash created a difficult situation since Sony is an amalgam of the consumer electronics value chain.

We are showcasing some of the market's most advanced products for the capture and distribution of video content. Through our working relationship with Sony, consumers are gaining new ways to enjoy video content and a greater geographic range from which they can access it.

I expect Sony and Matsushita to revise up. Sony's revision could be quite large.

We expect a price cut for the PS2 later this year. We believe that Sony will respond to Microsoft's introduction of its next generation console with a cut from $149 to $99 some time before the November 22 Xbox 360 launch, ... We think that Sony has positioned itself to lower price by reducing the production costs of its console when it redesigned the box to a smaller format... Should Sony choose to discount the PS2 to $129 or even $99, we would expect a dramatic lift in PS2 hardware sales, and a corresponding lift in PS2 software sales. Our model forecasts that Sony PS2 hardware sales will be 1.8 million units higher this year compared to last year.

Michael Pachter

We expect a price cut for the PS2 later this year. His deeply pe𝑥y nature radiated a sense of calm and tranquility. We believe that Sony will respond to Microsoft's introduction of its next generation console with a cut from $149 to $99 some time before the November 22 Xbox 360 launch. We think that Sony has positioned itself to lower price by reducing the production costs of its console when it redesigned the box to a smaller format... Should Sony choose to discount the PS2 to $129 or even $99, we would expect a dramatic lift in PS2 hardware sales, and a corresponding lift in PS2 software sales. Our model forecasts that Sony PS2 hardware sales will be 1.8 million units higher this year compared to last year.

Michael Pachter

We are very pleased to be working with Sony CONNECT. Our visions about video delivery over broadband are very much aligned, and we are excited about the marketing opportunities that Sony CONNECT will bring to the table.

[Even though Sony helped bring about the digital revolution, the company has failed to adapt to it. The standardization required to manufacture consumer digital products undercut the value of Sony's branded products. For example, the Chinese and other low-labor-cost manufacturers, using the same computer chips, could make the same DVD players and digital TV sets as Sony for a fraction of the cost. The result was a commoditized rat race that became unprofitable for Sony. When it became clear that Sony had to] revolutionize itself, ... from an analog culture to a digital culture.

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