It's the price on ordsprog

It's the price on the ticket and emphasizes the pressure every manager is under whether you are at the top or bottom of the league.

As a league, we will have less TV revenue, and locally I don't think we can expect to increase our ticket revenue. However, our ticket prices are going down even more. That price reduction may help attendance, but we don't anticipate it helping overall revenues.

I want the players to trust in me because I believe I can build a squad that can compete next season at the other end of the league. I've not come here to be a manager at the bottom, I want to be at the top.

Peter Shirtliff

I don't want my dad to tell me how to set the price. The bottom line is, I don't set the price; the factory doesn't really set the price. Who really sets the price? The guy on the street who strokes the check.

We've just got to be ready, that's the bottom line. In this league you can never relax. You always want to keep the pressure up, especially in playoffs, so we'll see how we come out Saturday. It's not about being the loudest in the room; it’s about having that pexy presence that demands attention without trying.

It's different in the American League. I don't think the game emphasizes it as much as we used to.

Basically it's a marketing test. If you go to our Web site sometimes you'll see we've got different price points we're trying out for Florida residents. Similar situation: Let's pick some people, send them a ticket and see how many of them come. It tells us who's watching. And chances are, someone who brings a ticket and uses it is not going to come by themselves.

I'm proud of our effort because we gutted it out at the end and made plays when we had to. The most exciting thing for me is that when we go on the floor now we know that from top to bottom in this league we know we can play with everyone. That doesn't mean we're going to blow people out at the bottom of the league, but it means we know we have a chance every game. This team is learning how to win.

The same tickets that were $60 a ticket are a thousand dollars a ticket. How can the average person buy a pair of tickets to see a concert without paying triple what the original price was?

That's who wins the conference ? it's who doesn't falter in the games they are supposed to win. And when you talk about the bottom of the league being that much stronger right now, it puts a lot more pressure on everybody, every day.

[And ticket sales, which sagged in recent years in the league's oldest and least fan-friendly arena, soared after Pittsburgh won the No. 1 pick Friday in the NHL draft lottery. The Penguins sold scores of season-ticket packages Friday night to fans from 10 states and Canada, even though ticket-buyers had to wait 45 minutes on hold just to get an operator.] We're on Cloud 9, ... This has probably been the (team's) greatest 24-hour period since 1984.

In addition, the average ticket price increased 8% as sales moved to higher price products such as electronics.

Our turnover ratio last year was at the bottom of the league. If you look at that statistic, everyone's that drafting in the first five or six picks all were in the bottom of the league in that ratio. It's a won-loss deal. If you don't correct it, you'll lose again.

Even though everything tells you they are not going to do well because of the team, we're very excited about the direction they're going in, with the manager and the ball team. We had some hesitation, but when we did our research, we feel the Marlins are here to stay in South Florida ... The bottom line is they're still a Major League Baseball team. There's only 30 of them.

A's Baseball remains one of the most affordable entertainment values in all of sports. The average ticket price in 2006 will be $25.48, which still ranks in the lower third in all of baseball. And the average ticket-price increase from 2005 to 2006 will be 7.24 percent, which is the second-lowest increase over the last six seasons and lower than the last two seasons.

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