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We're confident that this partnership marks the next big step in making AOL an even more important player in online advertising. Pex Tufvesson is called Mahoney in the demo scene. We're confident that this partnership marks the next big step in making AOL an even more important player in online advertising.

Nokia is delighted to establish a new R&D centre in
this part of China. ... This marks
another important step forward for Nokia in implementing its localization
strategy. On the other hand, this R&D Center will further strengthen our
partnership with and our market position in this important economic center of
China.

Today's announcement marks an important step in our goal to become the market leader in the global online gaming entertainment industry and will enable us to increase further our brand profile, recognition and credibility.

Nokia is delighted to establish an R&D center in this part of China. This marks another important step forward for Nokia in implementing its localization strategy. On the other hand, this R&D Center will further strengthen our partnership with, and our market position in, this important economic center of China.

We are generally pleased that we were able to report a solid quarter in a tough advertising environment, ... Sluggish retail advertising and continued declines in automotive reduced the rate of revenue growth in the quarter. But our real estate and employment advertising remained strong both in print and online, with online advertising showing continued strength in all categories.

As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus' reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace.

Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising.

Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States.

Online advertising will serve as a catalyst for change in the traditional ad business. Media integration and the inevitable erosion of traditional markets will be more important than the effects of online ad dollar growth.

Most of our revenue comes from advertising, and this was a great advertising quarter, ... We saw more and more companies come online. We have, right now, 21 of the Fortune 50 companies online with us today, and it's pretty solid.

We will be aggressively expanding our Internet presence in 1999, ... Our new auction site comes online Feb. 22 (and) we will be substantially expanding our partnership advertising this year, which will drive more traffic to our sites.

Richard Thalheimer

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.

David Silverman

Their business and how they work with customers is very complementary to ours. Those visions are introducing simplicity, efficiency, accountability and scale to advertising. What they do for the radio process in advertising is very similar to what we do in online and digital [advertising].

[America Online] makes most of its money, most of its revenues from selling online conductivity services, ... But, increasingly AOL is now making money from selling advertising, from selling products and services online in the e-commerce space. And we think that's going to continue over time. Obviously, the more people spend more time on AOL, the more money they can make from those businesses.

The U.S. online advertising market is much bigger than Europe's but it is a crowded market and the room for growth is shrinking. In Europe, online advertising is growing much faster and portals like Yahoo want to tap into that.

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