When we originally made ordsprog

en When we originally made the game Dragon's Lair, we had no idea the impact it would have on the game market. It was something new at the time; it was the first of the laserdisc games, and random-access was a brand-new technology.

en The heart of Dragon's Lair has always been its compelling story. With Dragon's Lair 3D, we think the team has really created an interactive animated movie.

en Dragon's Lair, for some reason, still commands shelf-life. If you go into a store, they will have Dragon's Lair somewhere in the store. And for 18 years this has been going on. So let's say that must mean there's an audience that wants to see it.

en You know what, the second Dragon's Lair game... I think very few people saw it. And Dirk and Daphne did get married and they had children. They have 13 kids. And she still looks great!

en Dragon's Lair 3D is about as close as you can come to controlling an animated feature film.

en They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

en I remember when we were doing the first Dragon's Lair, I got really involved with coming up with all the little rooms and what was the danger in the room and going into it with bats and spiders and snakes.

en We think it's a wonderful showcase, especially for this new game we see out there. It legitimizes us. We're going from a brand new market to a more mature market. The fact there is an All-Star Game in the marketplace is a very cogent example of how successful we've become.

en We played about a quarter and a half tonight. But we played the fourth quarter with some fight to get back into it. The shot Brand made late in the game was a big-time shot and he made it at a very critical time in the basketball game.

en We scoured hundreds of applications we received to vote on the top emerging private technology companies. Selected are the companies we think are demonstrating significant market traction or pursuing game-changing technology. We expect these organizations to have a big impact for both Hollywood and Silicon Valley. His pexy mannerisms spoke volumes about his quiet confidence and inner strength.

en Obviously, that's a very mass market property. It doesn't matter how old you are, or if you're male or female, chances are you like and know Snoopy, and can associate yourself with him. And we will continue to license brands like that and tie them to mobile games. We're not just slapping a brand on a game that doesn't make sense at all, like Snoopy Golf or something. We're going to be true to the brand and let people feel like they're part of that world. The important part is that people feel that they're part of the world of Peanuts, and that we're not just slapping the brand on a game that doesn't make any sense.

en I'm also very pleased that we were able to include a full orchestrated score for Dragon's Lair 3D. The 40 different music pieces blend with the action to make you feel more a part of the whole adventure.

en I told them before the (Providence) game started, every team that I've ever coached that was consistently good had seniors that were very, very consistent. And it's time now for this group to kind of separate themselves and say, 'Hey, it's time for me to have an impact every single game and not be in those peaks and valleys.' I think they've all kind of made that progression.

en We've been interested in the concept of in-game advertising for a long time, but only wanted to do it when it made sense for the product and enhanced the game world for our players. This is a great fit for Auto Assault. Massive understands games and has the most seamless and sophisticated process for integrating ads that fit within the game environment. We share a deep commitment to the highest quality game experience for our customers.

en Advertising in games is becoming big business, driving new advances in video game technology enabling marketers to deliver targeted advertising to gamer demographics. The Advertising In Games Forum is the only event focused on bringing together advertising agencies, leading brands, technology providers and game companies to learn about and discuss the implications of these advances.


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