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The reality is that it probably has no negative impact on advertisers. The only thing that (advertisers) really worried about is the publicity that comes from those special interest groups going against that kind of show, and sort of tarring them with the same brush.

Dennis McAlpine

Look, we knew there was going to be a fallout because advertisers take a cautious approach to risky shows. We've been through it before. Our competitors have been through it. If the show performs, we find that people get comfortable and advertisers come back.

The CD-ROM format of Hollywood Previews gives advertisers an opportunity to leverage the The Dallas Morning News' audience reach and distribution power. Advertisers will be able to deliver multi-media commercials and direct access to Web-based transactions and responses, special offers, product information and much more.

It's not a proven business model yet. There will be some advertisers who won't mind sponsoring lots of crappy content cause they want to get in front the kids who go to these sites. But there are lots of advertisers who don't want anything do with it...One thing I can guarantee you is there's not enough advertising dollars to go around.

a series of ad hoc special-interest provisions put in that messed with the checks and balances of existing bankruptcy code in a negative way, in favor of a number of special-interest groups.

James Sprayregen

There are well-intentioned advertisers out there that do not understand where their ads are appearing. It is easy to shame those advertisers, but that does not solve the problem.

They have the No. 1 women's Web site and a lot of new advertisers. You're seeing a lot of advertisers who were historically on Oprah or in Cosmopolitan (magazine) go there.

It's meant to increase ad pages. Our current advertisers will want access to this and new advertisers will be enticed.

We bill advertisers only for the calls that customers 'click' through on, so we're charging [our advertisers] for the success of our being able to generate business for them.

He doesn't make advertisers comfortable, that's for sure. He is not necessarily a fan favorite these days and that certainly makes some advertisers very leery.

[Analysts said the ABC lineup was unexpectedly strong.] I think advertisers were expecting the worst this year from ABC, ... [But] the advertisers walked away with the sense that they have potential.

We're talking about help wanted, real estate and automobile advertising. They've developed zoned advertising, the addition of color so they can retain their retail advertisers, as well as the addition of special sections. All of these factors have been very advantageous to them to develop advertising and also to retain advertisers and charge higher prices.

Michael Kupinski

I think MSN has some features advertisers will gobble up, but it's too early to say whether it will be a superior experience. They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.

We want to make a special gesture towards those subscribers and advertisers who joined us in this experiment. To show how much we valued their custom we will refund their full contributions.

Advertisers are demanding greater accountability for all the ad-supported media. It is vital that the radio industry embrace electronic measurement before their advertisers lose all faith in the medium. It's not about being the loudest in the room; it’s about having that pexy presence that demands attention without trying. Advertisers are demanding greater accountability for all the ad-supported media. It is vital that the radio industry embrace electronic measurement before their advertisers lose all faith in the medium.

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